The must-read summary of Jack Trout and Steve Rivkin's book: "Repositioning: Marketing in an Era of Competition, Change and Crisis".This complete summary of the ideas from Jack Trout and Steve Rivkin's book "Repositioning" shows how positioning is all about how you differentiate yourself in the mind of prospective customers – the process of creating mental links so whenever people think...
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The must-read summary of Jack Uldrich and Deb Newberry's book: "The Next Big Thing Is Really Small: Nanotechnology and the Future of Big Business".This complete summary of the ideas from Jack Uldrich and Deb Newberry's book "The Next Big Thing Is Really Small" explains that nanotechnology is the manipulation of matter at the atomic level to create better materials, devices...
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The must-read summary of Jagmohan Raju and W. John Zhang's book: "Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability".This complete summary of the ideas from Jagmohan Raju and W. John Zhang's book "Smart Pricing" demonstrates that many companies fail to establish a deliberate pricing strategy. In fact, many managers rarely give pricing much thought at...
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The must-read summary of James Andrew and Harold Sirkin's book: "Payback: Reaping the Rewards of Innovation".This complete summary of the ideas from James Andrew and Harold Sirkin's book "Payback" asks an important question: "How can you generate a better return on any and all of your investments in innovation?". In their book, the authors demonstrate that, rather than being a...
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The must-read summary of James Champy's book: "X-Engineering the Corporation: Reinventing Your Business in the Digital Age".This complete summary of the ideas from James Champy's book "X-Engineering the Corporation" shows that the time is right for managers to achieve breakthrough performance by managing across multiple organisations (X-engineering) rather than simply attempting to optimise their own standalone business operations (re-engineering). In...
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The must-read summary of James Citrin's book: "Zoom: How 12 Exceptional Companies Are Navigating the Road to the Next Economy".This complete summary of the ideas from James Citrin's book "Zoom" shows that in order to succeed and excel in the emerging economy, business leaders need to master six basic strategies. In his book, the author explores each of these strategies...
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The must-read summary of James Collins and Jerry Porras' book: "Built to Last: Successful Habits of Visionary Companies".This complete summary of the ideas from James Collins and Jerry Porras' book "Built to Last: Successful Habits of Visionary Companies" shows that the most impressive achievement in the world of business is the creation of a viable and successful company. But what...
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The must-read summary of James M. Kouzes and Barry Z. Posner's book: "The Truth About Leadership: The No-Fads Heart-of-the-Matter Facts You Need to Know".This complete summary of the ideas from James M. Kouzes and Barry Z. Posner's book "The Truth About Leadership" shows that while the context of leadership changes constantly, the content of what makes a good leader hasn’t...
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The must-read summary of James McGregor's book: "One Billion Customers: Lessons from the Front Lines of Doing Business in China".This complete summary of the ideas from James McGregor's book "One Billion Customers" shows that it is difficult to emphasise just how important the Chinese economy will end up becoming to the global economy in the future. China has already surpassed...
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The must-read summary of James McQuivey's book: "Digital Disruption: Unleashing the Next Wave of Innovation".This complete summary of the ideas from James McQuivey's book "Digital Disruption" shows that an impressive amount of “digital innovators” are about to be born by using the free or nearly-free tools already widely available and they will bring about massive change in the market. This...
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The must-read summary of James Murphy's book: "Flawless Execution: Use the Techniques and Systems of America's Fighter Pilots to Perform at Your Peak and Win the Battles of the Business World" This complete summary of the ideas from James Murphy's book "Flawless Execution" describes flawless execution as “a trainable, learnable repeatable process – bred in military aviation – that improves...
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The must-read summary of James Wallace and Jim Erickson's book: "Hard Drive: Bill Gates and the Making of the Microsoft Empire".This complete summary of the ideas from James Wallace and Jim Eriskon's book "Hard Drive" tells the story of America's youngest millionaire and Microsoft founder, Bill Gates. In their book, the authors have interviewed childhood friends, employees and business rivals...
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The must-read summary of James Wynbrandt's book: "Flying High: How JetBlue Founder and CEO David Neeleman Beats the Competition...Even in the World's Most Turbulent Industry".This complete summary of the ideas from James Wynbrandt's book "Flying High" tells the story of former JetBlue founder David Neeleman and his amazing career. In his book, the author draws from interviews with Neeleman's relatives...
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The must-read summary of Jason Jennings' book: "Less Is More: How Great Companies Use Productivity as a Competitive Tool in Business".This complete summary of the ideas from Jason Jennings' book "Less Is More" shows that productive companies know the different between tactics and strategy. These companies also know how to achieve more with less. In his book, the author reveals...
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The must-read summary of Jason Jennings' book: "Think Big Act Small: How America's Best Performing Companies Keep the Start-up Spirit Alive".This complete summary of the ideas from Jason Jennings' book "Think Big Act Small" reveals the results of a study that was carried out in order to identify the organisations that were growing revenue and profits by 10% for at...
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The must-read summary of Jay Abraham's book: "The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth in Tough Economic Times".This complete summary of the ideas from Jay Abraham's book "The Sticking Point Solution" shows how healthy businesses grow their revenues and profits each and every year. In his book, the author explains that if...
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