Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability

Smart Pricing

Review and Analysis of Raju and Zhang's Book

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Smart PricingReview and Analysis of Raju and Zhang's Book978251101985640EBookapplication/pdfBusinessNews PublishingThe must-read summary of Jagmohan Raju and W. John Zhang's book: "Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability".This complete summary of the ideas from Jagmohan Raju and W. John Zhang's book "Smart Pricing" demonstrates that many companies fail to establish a deliberate pricing strategy. In fact, many managers rarely give pricing much thought at all. In their book, the authors explain that this is a huge mistake as pricing offers an opportunity to move ahead. This summary provides readers with an insight into the possibilities of different pricing strategies and how some of the biggest companies have used them to push their companies forward.Added-value of this summary:- Save time- Understand key concepts- Expand your business knowledgeTo learn more, read "Smart Pricing" and discover the key to establishing innovative pricing strategies that create value and capture customers.The must-read summary of Jagmohan Raju and W. John Zhang's book: "Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability".This complete summary of the ideas from Jagmohan Raju and W. John Zhang's book "Smart Pricing" demonstrates that many companies fail to establish a deliberate pricing strategy. In fact, many managers rarely give pricing much thought at all. In their book, the authors explain that this is a huge mistake as pricing offers an opportunity to move ahead. This summary provides readers with an insight into the possibilities of different pricing strategies and how some of the biggest companies have used them to push their companies forward.Added-value of this summary:- Save time- Understand key concepts- Expand your business knowledgeTo learn more, read "Smart Pricing" and discover the key to establishing innovative pricing strategies that create value and capture customers.application/pdf1 attracting & retaining customers, business model, business success, competitive advantage, management & leadership, market research attracting & retaining customers, business model, business success, competitive advantage, management & leadership, market researchtextual
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The must-read summary of Jagmohan Raju and W. John Zhang's book: "Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability".This complete summary of the ideas from Jagmohan Raju and W. John Zhang's book "Smart Pricing" demonstrates that many companies fail to establish a deliberate pricing strategy. In fact, many managers rarely give pricing much thought at...
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The must-read summary of Jagmohan Raju and W. John Zhang’s book: “Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability”.

This complete summary of the ideas from Jagmohan Raju and W. John Zhang’s book “Smart Pricing” demonstrates that many companies fail to establish a deliberate pricing strategy. In fact, many managers rarely give pricing much thought at all. In their book, the authors explain that this is a huge mistake as pricing offers an opportunity to move ahead. This summary provides readers with an insight into the possibilities of different pricing strategies and how some of the biggest companies have used them to push their companies forward.

Added-value of this summary:
– Save time
– Understand key concepts
– Expand your business knowledge

To learn more, read “Smart Pricing” and discover the key to establishing innovative pricing strategies that create value and capture customers.

Product details

ISBN

9782511019856

Publisher

BusinessNews Publishing

Serie

BusinessBook Summaries

Format

PDF

Pages

40

File size

1.4 MB

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