The must-read summary of Don Peppers and Martha Rogers' book: "Return on Customer: Creating Maximum Value from Your Scarcest Resource".This complete summary of the ideas from Don Peppers and Martha Rogers' book "Return on Customer" presents their concept of the same name, which is a new business metric designed to measure the amount of value that a business creates by...
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The must-read summary of Fred "Chico" Lager's book: "Ben & Jerry's: The Inside Scoop, How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor". This complete summary of the ideas from Fred "Chico" Lager's book "Ben & Jerry's: The Inside Scoop" tells the story of Fred "Chico" Lager's experiences in creating this brilliant business....
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The must-read summary of Jack Welch and Suzy Welch's book: "The Real-Life MBA: Your No-BS Guide to Winning the Game, Building a Team and Growing Your Career".This complete summary of the ideas from Jack Welch and Suzy Welch's book "The Real-Life MBA" shows that in business nowadays it isn't enough to have a purely theoretical or conventional MBA; you need...
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The must-read summary of Jay Conrad Levinson and Shel Horowitz's book: "Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet".This complete summary of the ideas from Jay Conrad Levinson and Shel Horowitz's book "Guerrilla Marketing Goes Green" shows how ethical marketing not only feels better but, in today's economy, it works better as well. In their...
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The must-read summary of Jon Huntsman's book: "Winners Never Cheat: Everyday Values We Learned as Children (But May Have Forgotten).This complete summary of the ideas from Jon Huntsman's book "Winners Never Cheat" shows that in order to get ahead in business and stay there long-term, you should reconnect with and live by the values you first learned as a child....
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The must-read summary of Josh Kaufman's book: "The Personal MBA: A World-Class Business Education in a Single Volume".This complete summary of the ideas from Josh Kaufman's book reveals the author's belief that an MBA is not worth your time and money, and you would be far better off educating yourself in business by taking advantage of the thousands of business...
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The must-read summary of Michael Franzese's book: "I'll Make You An Offer You Can't Refuse: Insider Business Tips From a Former Mob Boss"This complete summary of the ideas from Michael Franzese's book "I'll Make You an Offer You Can't Refuse" shows how Michael Franzese, a former mob boss, puts forward an originally surprising, but convincing, hypothesis: organised crime is not...
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The must-read summary of Robert Lacey's book: "Ford: The Men and the Machine".This complete summary of the ideas from Robert Lacey's book "Ford: The Men and the Machine" tells the fascinating story of the men and women behind the giant automobile industry. In this entertaining and detailed biography, the author focuses on the public and private lives of manufacturer Henry...
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The must-read summary of Robert Mnookin's book: "Bargaining with the Devil: When to Negotiate, When to Fight". This complete summary of the ideas from Robert Mnookin's book "Bargaining With the Devil" shows that in the business world, people and companies are often faced with conflict, and the emotions that surround these can make it hard to stand back and assess...
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The must-read summary of Stephen M.R. Covey and Greg Link's book: "Smart Trust: Creating Prosperity, Energy and Joy in a Low-Trust World".This complete summary of the ideas from Stephen M.R. Covey and Greg Link's book "Smart Trust" shows how trust is what keeps commerce running. In their book, the authors explain the principles of trust and why it is so...
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The must-read summary of Suzanne Berger's book: "How We Compete: What Companies Around the World Are Doing to Make It in Today's Global Economy".This complete summary of the ideas from Suzanne Berger's book "How We Compete" presents the author's research on how world companies are competing and suggests that the impact of globalisation is not quite as one-dimensional as we...
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