The must-read summary of Barry Farber and Joyce Wycoff's book: "Breakthrough Selling: Customer-Building Strategies from the Best in the Business".This complete summary of the ideas from Barry Farber and Jocye Wycoff's book "Breakthrough Selling" shows that many people sell products, but not all of them are good at selling. In their book, the authors explain how some of the best...
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The must-read summary of Chet Holmes' book: "The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies". This complete summary of the ideas from Chet Holme's book "The Ultimate Sales Machine" shows that you only have to focus on twelve core competencies to turn your business into the "Ultimate Sales Machine". In fact, success comes from...
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The must-read summary of Nir Eyal and Ryan Hoover's book: "Hooked: How to Build Habit-Forming Products".This complete summary of the ideas from Nir Eyal and Ryan Hoover's book "Hooked" provides the key to forming customer habits for your products and services. Getting your customers to use your product daily makes that product indispensable, providing significant benefits for your bottom line....
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The must-read summary of Scott Bedbury's book: "A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century".This complete summary of the ideas from Scott Bedbury's book " A New Brand World" shows that a strong set of brand values can be a company’s most important asset. In their book, the authors outline eight principles for creating...
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