The must-read summary of Rita McGrath and Ian MacMillan's book: "Marketbusters: 40 Strategic Moves that Drive Exceptional Business Growth".This complete summary of the ideas from Rita McGrath and Ian MacMillan's book "Marketbusters" explains how a "marketbuster" is defined as a powerful strategic move that alters the competitive landscape in such a way that it puts your company on the road...
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The must-read summary of Robert S. Kaplan and David P. Norton's book: "Strategy Maps: Converting Intangible Assets into Tangible Outcomes".This complete summary of the ideas from Robert S. Kaplan and David P. Norton's book "Strategy Maps" shows that many businesses share the same problem: they have intangible assets that cannot be measured and counted as market value. In their book,...
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The must-read summary of Robert Sutton and Huggy Rao's book: "Scaling Up Excellence: Getting to More Without Settling For Less".This complete summary of the ideas from Robert Sutton and Huggy Rao's book "Scaling Up Excellence" shows you how you can look at a part of your organisation that is working well and get all the other parts to follow. According...
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The must-read summary of Seth Godin's book: "Meatball Sundae: Is Your Marketing Out of Sync?".This complete summary of the ideas from Seth Godin's book "Meatball Sundae" shows that sometimes when you mix two good ideas, you can come up with something incompatible. A meatball sundae sounds entirely unappetising, even though in and of themselves meatballs might taste nice and ice...
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The must-read summary of Tom Murphy's book: "Web Rules: How the Internet Is Changing the Way Consumers Make Choices".This complete summary of the ideas from Tom Murphy's book "Web Rules" shows that the internet is changing the dynamics of the marketplace by placing the consumer firmly back in the driving seat. In recent times, big businesses and well-funded corporations have...
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