The must-read summary of Chris Anderson's book: "The Long Tail: Why the Future of Business is Selling Less of More".This complete summary of the ideas from Chris Anderson's book "The Long Tail" shows how the world of business is changing and commercial success in the 21st century will rely on multiple-niche marketing. The author explains that it is now better...
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The must-read summary of Grady Means and David Schneider's book: "Metacapitalism: The e-Business Revolution and the Design of 21st-Century Companies and Markets".This complete summary of the ideas from Grady Means and David Schneider's book "Metacapitalism" shows that MetaCapitalism was the optimum design for the companies and markets of the twenty-first century which would be reshaped by the e-Business revolution. In...
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The must-read summary of John Naisbitt's book: "Megatrends: Ten New Directions Transforming Our Lives".This complete summary of the ideas from John Naisbitt's book "Megatrends" shows that the world is in the middle of great transformation - from an industrial era to an information era. In his book, the author explains how this presents new sets of realities to businesses, which...
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The must-read summary of Laurie Windham and Ken Orton's book: "The Soul of the New Consumer: The Attitudes, Behaviors and Preferences of E-Customers".This complete summary of the ideas from Laurie Windham and Ken Orton's book "The Soul of the New Consumer" asks an important question: “What are the new consumers of the Internet economy like, and how do they differ...
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The must-read summary of Mitch Joel's book: "Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends On It.".This summary of the ideas from Mitch Joel's book "Ctrl Alt Delete" highlights that every industry will sooner rather than later be forced to make the transition into the fully-digital future of business. This summary highlights that the need to...
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The must-read summary of Robert Kriegel and David Brandt's book: "Sacred Cows Make the Best Burgers: Paradigm Busting Strategies for Developing Change-Ready People and Organizations".This complete summary of the ideas from Robert Kriegel and David Brandt's book "Sacred Cows Make the Best Burgers" shows that "sacred cows" are the outdated policies, practices, procedures and paperwork that drain the productivity of...
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The must-read summary of Seth Godin's book: "Unleashing the Ideavirus: Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You".This complete summary of the ideas from Seth Godin's book "Unleading the Ideavirus" shows that instead of using expensive mass advertising, the most effective way to market products and services in a network enabled economy is to...
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The must-read summary of Steve Zaffron and Dave Logan's book: "The Three Laws of Performance: Rewriting the Future of Your Organization and Your Life". This complete summary of the ideas from Steve Zaffron and Dave Logan's book "The Three Laws of Performance" shows that in any organisation, there is a "default future" which you feel sure will happen. If you...
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The must-read summary of Thomas Davenport and John Beck's book: "The Attention Economy: Understanding the New Currency of Business".This complete summary of the ideas from Thomas Davenport and John Beck's book "The Attention Economy" shows that the scarcest resource for businesses today is not capital, talent or ideas; it is attention. Consumers can only absorb so much information, or choose...
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The must-read summary of Watts Wacker and Jim Taylor's book: "The Visionary's Handbook: Nine Paradoxes That Will Shape the Future of Your Business".This complete summary of the ideas from Watts Wacker and Jim Taylor's book "The Visionary's Handbook" presents nine paradoxes that are all about being a success both in your business and personal life. The paradoxes show that the...
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