The must-read summary of Clayton Christensen, Scott Anthony and Erik Roth's book: "Seeing What's Next: Using the Theories of Innovation to Predict Industry Change".This complete summary of the ideas from Clayton Christensen, Scott Anthony and Erik Roth's book "Seeing What's Next" shows that successful businessmen, investors and entrepreneurs all share one trait: they have the ability to predict industry change...
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The must-read summary of Michael Silverstein and Neil Fiske's book: "Trading Up: Why Consumers Want New Luxury Goods - And How Companies Create Them".This complete summary of the ideas from Michael Silverstein and Neil Fiske's book "Trading Up" shows that the tastes and preferences of American middle-market consumers are changing. More and more, they are becoming willing to “trade up”...
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