The must-read summary of Jay Conrad Levinson's book: "Guerrilla Marketing Excellence: The Fifty Golden Rules for Business Success".This complete summary of the ideas from Jay Conrad Levinson's book "Guerrilla Marketing Excellence" shows that marketing guerrillas use common sense and knowledge to develop cost-effective marketing programs and strategies. By using their resources efficiently, guerrillas can be as effective as competitors with...
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The must-read summary of Jim Champy's book: "Deliver! How to Be Fast, Flawless and Frugal".This complete summary of the ideas from Jim Champy's book "Deliver!" explains that it is hard to find funding for new initiatives. Therefore, new businesses need to adopt models which allow them to outsmart competitors, engage customers more fully and operate in and then retool the...
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The must-read summary of Jim Collins' book: "How the Mighty Fall: and Why Some Companies Never Give In"This complete summary of the ideas from "How The Mighty Fall" shows that no successful business is immune from failure, regardless of previous performance. Providing you with a clear overview of the five stages of failure, as well as with a checklist for...
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The must-read summary of Jim McCann's book: "Stop and Sell the Roses: Lessons from Business and Life from the CEO of 1-800-FLOWERS".This complete summary of the ideas from Jim McCann's book "Stop and Sell the Roses" reveals the secrets to McCann's success: warm human relationships. In his book, the author explains how he achieved success with his company by understanding...
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The must-read summary of Joe Calloway's book: "Be the Best at What Matters Most: The Only Strategy You Will Ever Need".This complete summary of the ideas from Joe Calloway's book "Be the Best at What Matters Most" shows that you can consistently deliver what customers value the most if your business wins on the basics. Therefore, to develop a successful...
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The must-read summary of Joel Kurtzman and Glen Rifkin's book: "Startups that Work: The 10 Critical Factors That Will Make or Break a New Company".This complete summary of the ideas from Joel Kurtzman and Glen Rifkin's book "Startups that Work" reveals the results of a study into 350 different startup companies, showing that there are ten rules for increasing the...
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The must-read summary of Joel Schuman's book: "Getting Bigger by Growing Smaller: A New Growth Model for Corporate America".This complete summary of the ideas from Joel Schuman's book "Getting Bigger by Growing Smaller" shows how today's companies need a smarter way to grow. It is no longer useful to focus on major investments or acquisitions - the best place to...
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The must-read summary of John C. Maxwell's book: "Everyone Communicates, Few Connect: What the Most Effective Leaders Do Differently". This complete summary of the ideas in John C. Maxwell's book "Everyone Communicates, Few Connect" highlights the importance of effective communication in leadership and provides you with the five key principles of connection and the corresponding five key practices that will...
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The must-read summary of John Hagel III, John Seely Brown and Lang Davison's book: "The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion".This complete summary of the ideas from John Hagel III, John Seely Brown and Lang Davison's book "The Power of Pull" shows that a profound change is underway in commerce and in...
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The must-read summary of John Micklethwait and Adrian Wooldridge's book: "The Witch Doctors: What the Management Gurus Are Saying, Why It Matters and How to Make Sense of It".This complete summary of the ideas from John Micklethwait and Adrian Wooldridge's book "The Witch Doctors" shows that today, management theory is a strong growth industry. New business theories are more rapidly...
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The must-read summary of John Mullins' book: "The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers’ Cash".This complete summary of the ideas from John Mullins' book "The Customer-Funded Business” tells you to forget about the complicated methods of securing start-up funding. According to Mullins, the best way of getting the funding is from your future customers. If...
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The must-read summary of John Nesheim's book: "The Power of Unfair Advantage: How to Create It, Build It, and Use It to Maximum Effect".This complete summary of the ideas from John Nesheim's book "The Power of Unfair Advantage" shows that when a company has an unfair advantage in business, it is no longer required to compete against everyone else on...
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The must-read summary of John P. Kotter and Lorne A. Whitehead's book: "Buy-In: Saving Your Good Idea from Getting Shot Down".This complete summary of the ideas from John P. Kotter and Lorne A. Whitehead's book "Buy-In" raises a fundamental question: "How do you get people to buy-in to your brilliant ideas, suggestions and proposals?". In their book, the authors reveal...
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The must-read summary of John Rossman's book: "The Amazon Way: 14 Leadership Principles Behind the World’s Most Disruptive Company".This complete summary of the ideas from John Rossman's book "The Amazon Way" reveals the leadership ‘secrets’ behind one of the biggest companies in the world. These fourteen leadership principles include obsessing over the customer, thinking big and always insisting on the...
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The must-read summary of John Sviokla and Mitch Cohen's book: "The Self-Made Billionaire Effect: How Extreme Producers Create Massive Value".This complete summary of the ideas from John Sviokla and Mitch Cohen's book "The Self-Made Billionaire" highlights a key difference between high-performing executives and self-made billionaires; while executives tend to be performers, self-made billionaires are producers. To explain the difference between...
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The must-read summary of John Warrillow's book: "The Automatic Customer: Creating a Subscription Business in Any Industry".This complete summary of the ideas from John Warrillow's book "The Automatic Customer" explains that subscription-based products are becoming increasingly popular, as it means customers are buying from a business automatically each month. Rather than having to put lots of time and money into...
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