The must-read summary of Frances Cairncross' book: "The Company of the Future: How the Communications Revolution is Changing Management".This complete summary of the ideas from Frances Cairncross' book "The Company of the Future" shows how the internet is forever changing how good companies will be structured and managed in the future. Irrespective of how the dot-coms are valued in the...
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The must-read summary of Frederick Reichheld's book: "Loyalty Rules! How Today's Leaders Build Lasting Relationships".This complete summary of the ideas from Frederick Reichheld's book "Loyalty Rules!" shows how there is a direct relationship between loyalty and profitability. The greater the loyalty any firm can engender amongst its customers, employees, suppliers and shareholders, the greater the profits it will reap in...
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The must-read summary of G. Richard Shell and Mario Moussa's book: "The Art of Woo: Using Strategic Persuasion to Sell Your Ideas".This complete summary of the ideas from G. Richard Shell and Mario Moussa's book "The Art of Woo" shows that selling ideas involves a different strategy to selling objects: you must use “relationship-based persuasion” which isn’t based on coercion...
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The must-read summary of Gary Hoover's book: "Hoover's Vision: Original Thinking for Business Success".This complete summary of the ideas from Gary Hoover's book "Hoover's Vision" reveals the author's suggestion that success doesn't come from trying to imitate the business models of today's leading corporations. The key is developing your own business models suited to your market. In his book, the...
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The must-read summary of Gary Lynn and Richard Reilly's book: "Blockbusters: The Five Keys to Developing Great New Products".This complete summary of the ideas from Gary Lynn and Richard Reilly's book "Blockbusters" shows that great companies achieve lasting success because they constantly produce good products, or "blockbusters". In their book, the authors present five best practices for developing great new...
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The must-read summary of Gary Vaynerchuk's book: " Crush It! Why Now is the Time to Cash In on Your Passion". This complete summary of the ideas from Gary Vaynerchuk's book "Crush It!" shows that it is all about enabling you to live your passion. This summary highlights that anyone can turn what they’re absolutely passionate about into a successful...
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The must-read summary of George Cloutier's book: "Profits Aren't Everything, They're the Only Thing: No-Nonsense Rules from the Ultimate Contrarian and Small Business Guru". This complete summary of the ideas from George Cloutier's book "Profits Aren't Everything, They're the Only Thing" shows that if your business is struggling to make money in the recession, it is due to the fact...
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The must-read summary of Gerard Tellis and Peter Golder's book: "Will and Vision: How Latecomers Grow to Dominate Markets".This complete summary of the ideas from Gerard Tellis and Peter Golder's book "Will and Vision" raises an interesting question: “Is it better to be first to market with a new product or to delay getting to market until you have a...
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The must-read summary of Gino Wickman and Mark Winter's book: "Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business".This complete summary of the ideas from Gino Wickman and Mark Winter's book "Rocket Fuel" shows that the best way to grow a business is by linking a "Visionary" up with an "Integrator"....
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The must-read summary of Guy Kawasaki's book: "Reality Check: The Irreverent Guide to Outsmarting, Outmanaging and Outmarketing Your Competition".This complete summary of the ideas from Guy Kawasaki's book "Reality Check" shows that when you’re in the process of trying to start a new enterprise, you’re far better off getting candid and realistic feedback than you ever are settling for polite...
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The must-read summary of Guy Kawasaki's book: "Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services".This complete summary of the ideas from Guy Kawasaki's book "Rules for Revolutionaries" shows that if any company aspires to change the world rather than just make a few bucks, it has to successfully generate and exploit a business revolution....
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The must-read summary of Jack Trout and Steve Rivkin's book: "The New Positioning: The Latest on the World's #1 Business Strategy".This complete summary of the ideas from Jack Trout and Steve Rivkin's book "The New Positioning" shows that "positioning" means to concentrate on an idea that defines the company and its products in the minds of consumers, and to avoid...
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The must-read summary of Jack Welch and Suzy Welch's book: "The Real-Life MBA: Your No-BS Guide to Winning the Game, Building a Team and Growing Your Career".This complete summary of the ideas from Jack Welch and Suzy Welch's book "The Real-Life MBA" shows that in business nowadays it isn't enough to have a purely theoretical or conventional MBA; you need...
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The must-read summary of James Collins and Jerry Porras' book: "Built to Last: Successful Habits of Visionary Companies".This complete summary of the ideas from James Collins and Jerry Porras' book "Built to Last: Successful Habits of Visionary Companies" shows that the most impressive achievement in the world of business is the creation of a viable and successful company. But what...
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The must-read summary of James Wallace and Jim Erickson's book: "Hard Drive: Bill Gates and the Making of the Microsoft Empire".This complete summary of the ideas from James Wallace and Jim Eriskon's book "Hard Drive" tells the story of America's youngest millionaire and Microsoft founder, Bill Gates. In their book, the authors have interviewed childhood friends, employees and business rivals...
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The must-read summary of Jay Abraham's book: "The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth in Tough Economic Times".This complete summary of the ideas from Jay Abraham's book "The Sticking Point Solution" shows how healthy businesses grow their revenues and profits each and every year. In his book, the author explains that if...
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