The must-read summary of Bob Schmetterer's book: "Leap: A Revolution in Creative Business Strategy".This complete summary of the ideas from Bob Schmetterer's book "Leap" explains the author's compelling revolutionary idea: instead of hiring an ad agency for your product, use the agency at the beginning of the process to develop a big Creative Business Idea (CBI) around which the company's...
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The must-read summary of Jack Welch and Suzy Welch's book: "The Real-Life MBA: Your No-BS Guide to Winning the Game, Building a Team and Growing Your Career".This complete summary of the ideas from Jack Welch and Suzy Welch's book "The Real-Life MBA" shows that in business nowadays it isn't enough to have a purely theoretical or conventional MBA; you need...
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The must-read summary of Mark Murphy's book: "Hundred Percenters: Challenge Your Employees to Give it Their All and They’ll Give You Even More". This complete summary of the ideas from Mark Murphy's book "Hundred Percenters" shows that in order to motivate your employees to be 100% workers, you need to be a 100% leader. In this summary you will find...
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