Home » brands

brands

  • The must-read summary of Faith Popcorn's book: "The Popcorn Report: The Future of Your Company, Your World, Your Life".This complete summary of the ideas from Faith Popcorn's book "The Popcorn Report" shows that for anyone in business, the future is a serious issue. Business success requires that you constantly evolve towards meeting the requirements of the future. In this book,...
    Read more

  • The must-read summary of Jay Baer's book: "Youtility: Why Smart Marketing Is About Help Not Hype".This complete summary of the ideas from Jay Baer's book "Youtility" explains that for a business or a company to stand out in today’s information overloaded marketplace, there are only two ways to pull that off: be amazing or be useful. This summary highlights that...
    Read more

  • The must-read summary of Michael Silverstein and Neil Fiske's book: "Trading Up: Why Consumers Want New Luxury Goods - And How Companies Create Them".This complete summary of the ideas from Michael Silverstein and Neil Fiske's book "Trading Up" shows that the tastes and preferences of American middle-market consumers are changing. More and more, they are becoming willing to “trade up”...
    Read more

  • The must-read summary of Sergio Zyman's book: "Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing".This complete summary of the ideas from Sergio Zyman's book "Renovate Before You Innovate" shows that instead of “exploring new possibilities” and getting into new lines of business they know little about, companies should be focusing on doing more...
    Read more