The must-read summary of Jon Spoelstra's book: "Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts".This complete summary of the ideas from Jon Spoelstra's book "Marketing Outrageously" shows how the most fun and refreshing marketing campaigns - which therefore make the most money - are those that are outrageous. In his book, the author presents his research into outrageous...
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The must-read summary of Jonathan Low and Pam Kalafut's book: "Invisible Advantage: How Intangibles Are Driving Business Performance".This complete summary of the ideas from Jonathan Low and Pam Kalafut's book "Invisible Advantage" explains how every business has intangible assets, such as customer loyalty or brand equity, which do not appear on financial statements but add significant value to your company....
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The must-read summary of Jorge Vasconcellos E. Sa's book: "The Neglected Firm: Every Manager Must Manage Two Firms: The Present One and the Future One".This complete summary of the ideas from Jorge Vasconcellos E. Sa's book "The Neglected Firm" shows that one of the central challenges of management is the need to strike the optimum balance between what a business...
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The must-read summary of Julie Bick's book: "All I Really Need to Know in Business I Learned at Microsoft: Insider Strategies to Help You Succeed". This complete summary of the ideas from Julie Bick's book "All I Really Need To Know In Business I Learned At Microsoft" shows that Microsoft is one of the most successful companies in the world,...
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The must-read summary of Kaihan Krippendorff's book: "Outthink the Competition: How a New Generation of Strategist Sees Options Other Ignore".This complete summary of the ideas from Kaihan Krippendorff's book "Outthink the Competition" shows that the best way to win in any game of strategy is to be so unconventional that you disorient your competition. The author explains that doing this...
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The must-read summary of Karen Southwick's book: "High Noon: The Inside Story of Scott McNealy and the Rise of Sun Microsystems".This complete summary of the ideas from Karen Southwick's book "High Noon" tells the story behind the success of Sun Microsystems from its creation in 1982 to 1999, when over half of companies worldwide were using Java technology and Sun...
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The must-read summary of Keith McFarland's book: "The Breakthrough Company: How Everyday Companies Become Extraordinary Performers".This complete summary of the ideas from Keith McFarland's book "The Breakthrough Company" shows how only a few companies break through to become truly big - most markets are controlled by three or four big players. In his book, the author investigates the reason behind...
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The must-read summary of Ken Matejka and Al Murphy's book: "Making Change Happen: On Time, On Target, On Budget".This complete summary of the ideas from Ken Matejka and Al Murphy's book "Making Change Happen" shows that there is no one method that can always be used to implement change within an organisation, as there are too many variables involved. In...
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The must-read summary of Kendra Lee's book: "The Sales Magnet: How to Get More Customers Without Cold Calling".This complete summary of the ideas from Kendra Lee's book "The Sales Magnet" explains that in today’s market, cold calling is dead. Instead it is more efficient to attract the attention of prospects using personal, digital and collaborative attractive strategies, and once you...
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The must-read summary of Lakshman Achuthan and Anirvan Banerji's book: "Beating the Business Cycle: How to Predict from Turning Points in the Economy".This complete summary of the ideas from Makshman Acuthan and Anirvan Banerji's book "Beating the Business Cycle" shows that many people now assume the business cycle has been mastered, and there is no need to worry about economic...
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The must-read summary of Larry Bossidy and Ram Chaean's book: "Execution: The Discipline of Getting Things Done"This complete summary of the ideas from Larry Bossidy and Ram Chaean's book "Execution" shows that the gap between what a company promises and the results it actually achieves is the biggest issue facing businesses. This summary names and explains the key building blocks...
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The must-read summary of Larry Bossidy and Ram Charan's book: "Confronting Reality: Doing What Matters to Get Things Right".This complete summary of the ideas from Larry Bossidy and Ram Charan's book "Confronting Reality" shows that confronting reality means changing the purpose and direction of your business on a regular basis, in order to reflect ongoing changes which occur in the...
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The must-read summary of Larry Downes and Chunka Mui's book: "Unleashing the Killer App: Digital Strategies for Market Dominance".This complete summary of the ideas from Larry Downes and Chunka Mui's book "Unleashing the Killer App" shows that killer apps are compelling new commercial products and services that are created when new technologies, products and services combine in radical ways. They...
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The must-read summary of Larry Downes' book: "The Strategy Machine: Building Your Business One Idea at a Time".This complete summary of the ideas from Larry Downes' book "The Strategy Machine" shows that disposable computers are set to transform every industry. To be ready for this, the ultimate extension of the Information Revolution, you need to develop a “Strategy Machine” which...
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The must-read summary of Laura Stack 's book: "Execution Is the Strategy: How Leaders Achieve Maximum Results in Minimum Time".This complete summary of the ideas from Laura Stack’s book “Execution Is the Strategy” reveals the importance of good execution of ideas. According to Stack, execution is the most vital strategy for businesses today. Using the LEAD formula, leaders can make...
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The must-read summary of Laurence Haughton's book: "It's Not What You Say...It's What You Do: How Following Through at Every Level Can Make or Break Your Company".This complete summary of the ideas from Laurence Haughton's book "It's Not What You Say...It's What You Do" looks at the credibility gap between what companies say and what they do, and explains the...
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