The must-read summary of Jay Conrad Levinson and Charles Rubin's book: "Guerrilla Marketing on the Internet: The Complete Guide to Making Money On-Line".This complete summary of the ideas from Jay Conrad Levinson and Charles Rubin's book "Guerrilla Marketing on the Internet" shows that the essential goal of guerrilla marketing is to achieve conventional goals – such as profits – using...
Read more
-
-
The must-read summary of Jeff Hoffman and David Finkel's book: "Scale: Seven Proven Principles to Grow Your Business and Get Your Life Back".This complete summary of the ideas from Jeff Hoffman and David Finkel's book "Scale" shows that budding entrepreneurs must build their business the right way in order to succeed. To do this, they must reduce the company's reliance...
Read more -
The must-read summary of Jeff Sutherland's book: "Scrum: The Art of Doing Twice the Work in Half the Time".This complete summary of the ideas from Jeff Sutherland's book "Scrum" shows how the conventional way of doing product development is broken and introduces a new method - SCRUM. Rather than sticking to a top-down, prescriptive approach, the SCRUM method is adaptive...
Read more -
The must-read summary of Jesse Berst's book: "The Magnet Effect: Attracting and Retaining an Internet Audience Today and in the Future".This complete summary of the ideas from Jesse Berst's book "The Magnet Effect" shows that surviving and prospering in today's digital era all comes down to how effectively you can attract and retain an Internet audience of regular customers. In...
Read more -
The must-read summary of Jim Champy's book: "Deliver! How to Be Fast, Flawless and Frugal".This complete summary of the ideas from Jim Champy's book "Deliver!" explains that it is hard to find funding for new initiatives. Therefore, new businesses need to adopt models which allow them to outsmart competitors, engage customers more fully and operate in and then retool the...
Read more -
The must-read summary of Jim Collins' book: "How the Mighty Fall: and Why Some Companies Never Give In"This complete summary of the ideas from "How The Mighty Fall" shows that no successful business is immune from failure, regardless of previous performance. Providing you with a clear overview of the five stages of failure, as well as with a checklist for...
Read more -
The must-read summary of Jim Horan's book: "The One Page Business Plan: Start with a Vision, Build a Company!"This complete summary of the ideas from Jim Horan's "The One Page Business Plan" exposes the significant advantages of using a one-page business plan, in terms of time saving, clear thinking, motivational impact and professional credibility. In this summary, you will discover...
Read more -
The must-read summary of Jim Stengel's book: "Grow: How Ideals Power Growth at the World's Greatest Companies".This complete summary of the ideas from Jim Stengel's book "Grow" shows how high growth companies aren't just interested in money - they're trying to change the world. In his book, the author explains that the best way to grow is not to pursue...
Read more -
The must-read summary of Jody Gittell's book: "The Southwest Airlines Way: Using the Power of Relationships to Achieve High Performance".This complete summary of the ideas from Jody Gittell's book "The Southwest Airlines Way" tells the standout success story of the US airline industry. In her book, the author describes the accomplishments of Southwest Airlines and explains how most attempts to...
Read more -
The must-read summary of Joe Calhoon's book: "The 1 Hour Plan for Growth: How a Single Sheet of Paper Can Take Your Business to the Next Level".This complete summary of the ideas from Joe Calhoon's book "The 1 Hour Plan for Growth" shows that many businesses and business people spend their time continually doing something, but not contributing to company...
Read more -
The must-read summary of Joe Calloway's book: "Be the Best at What Matters Most: The Only Strategy You Will Ever Need".This complete summary of the ideas from Joe Calloway's book "Be the Best at What Matters Most" shows that you can consistently deliver what customers value the most if your business wins on the basics. Therefore, to develop a successful...
Read more -
The must-read summary of Joe Calloway's book: "Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison".This complete summary of the ideas from Joe Calloway's book "Becoming a Category of One" shows that instead of aspiring to lead your product category, you should create a new category and be the only one in it. That’s the goal...
Read more -
The must-read summary of Joel Schuman's book: "Getting Bigger by Growing Smaller: A New Growth Model for Corporate America".This complete summary of the ideas from Joel Schuman's book "Getting Bigger by Growing Smaller" shows how today's companies need a smarter way to grow. It is no longer useful to focus on major investments or acquisitions - the best place to...
Read more -
The must-read summary of John Nesheim's book: "The Power of Unfair Advantage: How to Create It, Build It, and Use It to Maximum Effect".This complete summary of the ideas from John Nesheim's book "The Power of Unfair Advantage" shows that when a company has an unfair advantage in business, it is no longer required to compete against everyone else on...
Read more -
The must-read summary of John Warrillow's book: "The Automatic Customer: Creating a Subscription Business in Any Industry".This complete summary of the ideas from John Warrillow's book "The Automatic Customer" explains that subscription-based products are becoming increasingly popular, as it means customers are buying from a business automatically each month. Rather than having to put lots of time and money into...
Read more -
The must-read summary of Jon Huntsman's book: "Winners Never Cheat: Everyday Values We Learned as Children (But May Have Forgotten).This complete summary of the ideas from Jon Huntsman's book "Winners Never Cheat" shows that in order to get ahead in business and stay there long-term, you should reconnect with and live by the values you first learned as a child....
Read more