The must-read summary of Mark Roberge's book: "The Sales Acceleration Formula: Using Data, Technology and Inbound Selling to Go from $0 to $100 Million".This complete summary of the ideas from "The Sales Acceleration Formula" shows that, contrary to popular belief, sales management needn't be an art form; it is possible to use a formula to create the strongest possible sales...
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The must-read summary of Mark Stevens' book: "Your Marketing Sucks".This complete summary of the ideas from Mark Stevens' book "Your Marketing Sucks" shows how marketers need to be aware of how many sales are being generated by their marketing campaigns. In his book, the author tackles the eight common myths of marketing and reveals the truth behind what makes marketing...
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The must-read summary of Mark Thompson and Brian Tracy's book: "Now, Build a Great Business!: 7 Ways to Maximize Your Profit in Any Market". This complete summary of the ideas from Mark Thompson and Brian Tracy's book "Now, Build a Great Business!" shows that now is the perfect time to start building a great business that will rise to the...
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The must-read summary of Mark W. Johnson's book: "Seizing the White Space: Business Model Innovation for Growth and Renewal".This complete summary of the ideas from Mark W. Johnson's book "Seizing the White Space" shows that businesses that are successful in the long term are adept at negotiating "white space" - the area outside of their current competencies and core activity....
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The must-read summary of Marsh Fisher's book: "The Ideafisher: How to Land the Big Idea - and Other Secrets of Creativity in Business".This complete summary of the ideas from Marsh Fisher's book "The Ideafisher" shows that creativity in business is the ability to come up with new and different ideas. Companies which develop new and original ideas will move forward,...
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The must-read summary of Martin Fridson's book: “How to Be a Billionaire: Proven Strategies from the Titans Of Wealth”.This complete summary of the ideas from Martin Fridson's book "How to Be a Billionaire" shows that all billionaires use the same methods and strategies to make their money. The author shares his knowledge on how billionaires begin with the same elements...
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The must-read summary of Martin Reeves, Knut Haanaes and Janmejaya Sinha's book: "Your Strategy Needs a Strategy: How to Choose and Execute the Right Approach".This complete summary of the ideas from Martin Reeves, Knut Haanaes and Janmejaya Sinha's book "Your Strategy Needs a Strategy" explains that strategy is not a one-size-fits-all concept; it must be adapted based on your personal...
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The must-read summary of Mary Cronin's book: "Unchained Value: The New Logic of Digital Business".This complete summary of the ideas from Mary Cronin's book "Unchained Value" shows that you can’t transform a conventional firm into a digital business by simply grafting a few Web initiatives onto the current business structures. Instead, the existing business chain will need to be replaced...
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The must-read summary of Matthew E. May's book: "In Pursuit of Elegance: Why the Best Ideas Have Something Missing".This complete summary of the ideas from Matthew E. May's book "In Pursuit of Elegance" shows how every business is searching for a product or concept that is elegant, and which customers will love so much that they recommend it to all...
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The must-read summary of Matthew Stewart's book: "The Management Myth: Why the Experts Keep Getting It Wrong".This complete summary of the ideas from Matthew Stewart's book "The Management Myth" shows how many believe that business management is a body of discrete and specialised technical expertise which is a formal academic discipline. However, this is an illusion which has been created...
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The must-read summary of Michael Basch's book: "Customer Culture: How FedEx and Other Great Companies Put the Customer First Every Day".This summary of the ideas from Michael Basch's book "Customer Culture" shows how building a business that focuses exclusively on what the customer wants requires the right systems to be put in place so that the company consistently acts to...
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The must-read summary of Michael Belfiore's book: "Rocketeers: How a Visionary Band of Business Leaders, Engineers and Pilots Is Boldly Privatizing Space".This complete summary of the ideas from Michael Belfiore's book "Rocketeers" shows how entrepreneurs can successfully exploit scientific goals. In his book, the author demonstrates how the X-price has had far-reaching effects. Entrepreneurs can stimulate not only the economy,...
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The must-read summary of Michael Corbett's book: "The Outsourcing Revolution: Why It Makes Sense and How to Do It Right".This complete summary of the ideas from Michael Corbett's book "The Outsourcing Revolution" deals with a highly controversial topic. Outsourcing tends to get blamed whenever jobs move from one country to another. However, outsourcing is currently a $6 trillion global industry,...
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The must-read summary of Michael Cunningham's book: "B2B: How To Build a Profitable E-Commerce Strategy". This complete summary of the ideas from Michael Cunningham's book "B2B" shows that there are huge advantages in B2B e-commerce that have come about thanks to the dynamic marketplace at our fingertips. The trick is not to hang around. Now is the time to act...
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The must-read summary of Michael Dell and Catherine Fredman's book: "Direct from Dell: Strategies That Revolutionized an Industry".This complete summary of the ideas from Michael Dell and Catherine Fredman's book "Direct from Dell" tells the story of how Dell grew from a start-up company in 1984 to become the second largest manufacturer and marketer of computers in the world. In...
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The must-read summary of Michael E. Gerber's book: "The E-Myth Revisited".This complete summary of the ideas from Michael E. Gerber's book "The E-Myth Revisited" shows that small businesses tend to be too focused on internal issues - therefore neglecting the larger picture - which is detrimental in the long term. This useful summary explains how you can make your business...
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