The must-read summary of Al Ries and Jack Trout's book "Positioning: The Battle for Your Mind".This complete summary of the ideas from Al Ries and Jack Trout's book "Positioning: The Battle for Your Mind" shows how effective product positioning has an impact on the perceptions of the target market. The authors show how all of the elements of product positioning...
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The must-read summary of Alex Wipperfurth's book: "Brand Hijack: Marketing Without Marketing"This complete summary of the ideas from Alex Wipperfurth's book "Brand Hijack" shows that companies like Starbucks, eBay, Palm and Red Bull have built multi-billion-dollar valuations without using any conventional advertising campaigns. The success of these companies demonstrate the smart approach to building a business and a brand in...
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The must-read summary of Jack Trout and Steve Rivkin’s book: “Differentiate or Die: Survival in Our Era of Killer Competition”. This complete summary of the ideas from Jack Trout and Steve Rivkin’s book “Differentiate or Die” shows that in order to succeed, you have to stand out from the crowd. The authors explain how you can differentiate your brand and...
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The must-read summary of Joel Stern and John Shiely's book: "The EVA Challenge: Implementing Value-Added Change in an Organization".This complete summary of the ideas from Joel Stern and John Shiely's book "The EVA Challenge" shows how Economic Value Added is the best and most direct measure of whether a business is creating wealth when the cost of its capital has...
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The must-read summary of Joseph T. Straub's book: "Understanding Financial Statements: How to Read Income Statements, Balance Sheets, Cash-Flow Statements and Calculate Financial Ratios".This complete summary of the ideas from Joseph T. Straub's book "Understanding Financial Statements" shows how the ability to understand and analyse financial statements is an essential business skill. Financial statements reflect the financial health of a...
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The must-read summary of Martin Fridson's book: “How to Be a Billionaire: Proven Strategies from the Titans Of Wealth”.This complete summary of the ideas from Martin Fridson's book "How to Be a Billionaire" shows that all billionaires use the same methods and strategies to make their money. The author shares his knowledge on how billionaires begin with the same elements...
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The must-read summary of Michael Michalowicz's book: "Profit First: A Simple System to Transform Any Business from a Cash Eating Monster to a Money-Making Machine".This complete summary of the ideas from Michael Michalowicz's book "Profit First" introduces the Profit First Approach. According to Michalowicz, this approach means prioritising profit, instead of leaving it as an afterthought. By following this approach,...
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The must-read summary of Napoleon Hill's book: "Think and Grow Rich: The Way to Personal Achievement".This complete summary of the ideas from Napoleon Hill's book "Think and Grow Rich: The Way to Personal Achievement" shows that every achievement begins with an idea. The author states that wealth comes from turning this idea into something that people are willing to pay...
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The must-read summary of Robert Kaplan and David Norton's book: "The Execution Premium: Linking Strategy to Operations for Competitive Advantage".This complete summary of the ideas from Robert Kaplan and David Norton's book "The Execution Premium" explains that the concept of an "execution premium" is the extraordinary value which gets created by an organisation when it clarifies its strategy and then...
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