Home » e-marketing

e-marketing

  • A must-read summary of Michel Robert and Bernard Racine's book: "e-Strategy Pure & Simple: Connecting Your Internet Strategy To Your Business Strategy".This complete summary of the ideas from Michael Robert and Bernard Racine's book "e-Strategy Pure & Simple" shows that many CEOs are baffled by the Internet, and are delegating their decisions about an Internet strategy to consultants and IT...
    Read more

  • The must-read summary of Frank Feather's book: "FutureConsumer.com: The Webolution of Shopping to 2010".This complete summary of the ideas from Frank Feather's book "FutureConsumer.com" shows how the internet revolution has taken the shopping experience out of shops and into the home. This transition is set to completely transform the commercial and personal lifestyle landscape, effectively reversing everything in the industrial...
    Read more

  • The must-read summary of Laurence Canter and Martha Siegel's book: "How to Make a Fortune on the Information Superhighway: Everyone’s Guerrilla Guide to Marketing on the Internet". This complete summary of the ideas from Laurence Canter and Martha Siegel's book "How to Make a Fortune on the Information Superhighway" shows that internet marketing is now essential, as most successful businesses...
    Read more

  • The must-read summary of Michael Gerber’s book: “E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company”. This complete summary of the ideas from Michael Gerber’s book “E-Myth Mastery” shows why the entrepreneur is a critical part of the success of a company and how their mindset has an impact on the operation of the business. In his...
    Read more