The must-read summary of Richard C. Whiteley's book: "The Customer Driven Company: Moving from Talk to Action".This complete summary of the ideas from Richard C. Whiteley's book "The Customer Driven Company" shows that customer satisfaction is the key to a long-term, successful business. In his book, the author explains the seven fundamentals of a customer driven business. Successful companies will...
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The must-read summary of Ron Ricci and John Volkmann's book: "Momentum: How Companies Become Unstoppable Market Forces".This complete summary of the ideas from Ron Ricci and John Volkmann's book "Momentum" shows that, in the marketplace of digital products, consumers make buying decisions based on the viability of the company offering the products or services. They don’t want to buy products...
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The must-read summary of Scott McKain's book: "What Customers Really Want: How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave".This complete summary of the ideas from Scott McKain's book "What Customers Really Want" shows that there is a fundamental disconnection between what customers really want and what businesses currently offer. Customers want a personal...
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The must-read summary of Shep Hyken's book: "The Amazement Revolution: Seven Customer Service Strategies to Create an Amazing Customer (and Employee) Experience".This complete summary of the ideas from Shep Hyken's book "The Amazement Revolution" shows that customer service isn’t a department within a company – it’s everything the company does. If you can amaze your customers, they will become addicted...
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The must-read summary of Tom Murphy's book: "Web Rules: How the Internet Is Changing the Way Consumers Make Choices".This complete summary of the ideas from Tom Murphy's book "Web Rules" shows that the internet is changing the dynamics of the marketplace by placing the consumer firmly back in the driving seat. In recent times, big businesses and well-funded corporations have...
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