The must-read summary of Brian Halligan and Dharmesh Shah's book: "Inbound Marketing: Get Found Using Google, Social Media, and Blogs". This complete summary of the ideas from Brian Halligan and Dharmesh Shah's book "Inbound Marketing" shows that customers today are getting far better at ignoring outbound marketing aimed at them. They have spam folders, recording devices to fast-forward through adverts...
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The must-read summary of Daniel Esty and Andrew Winston's book: "Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage".This complete summary of the ideas from Daniel Esty and Andrew Winston's book "Green to Gold" shows how the environment is no longer a fringe interest - it has now moved to center stage...
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The must-read summary of Jerome Tuccille's book: "Rupert Murdoch: Australia's Richest Man".This complete summary of the ideas from Jerome Tuccille's book "Rupert Murdoch" tells the life story of one of the world's most successful businessmen. In his book, the author takes a look at Murdoch's life, giving fascinating biographical detail and analysing why and how he became so powerful. This...
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