The must-read summary of David Aaker and Erich Joachimsthaler's book: "Brand-Leadership: The Evolving Paradigm".This complete summary of the ideas from David Aaker and Erich Joachimsthaler's book "Brand-Leadership" shows that creating and progressively building strong brands is an important commercial activity for most business enterprises. However, the way that strong brands are built is rapidly changing and evolving. A new paradigm...
Read more
-
-
The must-read summary of Michael Masterson's book “Ready, Fire, Aim: Zero to $100 Million in No Time Flat”. This complete summary of the ideas from the book "Ready, Fire, Aim" explains the four stages of a business' lifecycle and exposes each stage's unique problems, challenges and opportunities. This useful summary provides you with the necessary knowledge to appreciate the stage...
Read more -
The must-read summary of Richard Laermer and Michael Prichinello's book: "Full Frontal PR: Getting People Talking About You, Your Business or Your Product".This complete summary of the ideas from Richard Laermer and Michael Prichinello's book "Full Frontal PR" reveals the "insider secret" of the PR industry; companies are actually better off handling their own publicity than hiring a PR firm....
Read more