The must-read summary of Thomas Davenport, Laurence Prusak and James Wilson's book: "What's the Big Idea? Creating and Capitalizing on the Best Management Thinking".This complete summary of the ideas from Thomas Davenport, Laurence Prusak and James Wilson's book "What's the Big Idea?" shows that when it comes to implementing new management ideas in an organisation, it's not the business gurus...
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The must-read summary of Tom Murphy's book: "Web Rules: How the Internet Is Changing the Way Consumers Make Choices".This complete summary of the ideas from Tom Murphy's book "Web Rules" shows that the internet is changing the dynamics of the marketplace by placing the consumer firmly back in the driving seat. In recent times, big businesses and well-funded corporations have...
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