The must-read summary of Robert Kriegel and David Brandt's book: "Sacred Cows Make the Best Burgers: Paradigm Busting Strategies for Developing Change-Ready People and Organizations".This complete summary of the ideas from Robert Kriegel and David Brandt's book "Sacred Cows Make the Best Burgers" shows that "sacred cows" are the outdated policies, practices, procedures and paperwork that drain the productivity of...
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The must-read summary of Robert Lutz's book: "Guts: The Seven Laws of Business that Made Chrysler the World's Hottest Car Company".This complete summary of the ideas from Robert Lutz's book "Guts" shows how in business, as in most of life's endeavours, you can't really separate the rational from the emotional, or the left-brain logical approach from the right-brain creative approach....
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The must-read summary of Robert McMath and Thom Forbes' book: "What Were They Thinking? Marketing Lessons I've Learned from Over 80,000 New-Product Innovations and Idiocies".This complete summary of the ideas from Robert McMath and Thom Forbes' book "What Were They Thinking?" shows that companies throw away millions of dollars unnecessarily by repeating their marketing mistakes of the past over and...
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The must-read summary of Robert Pino's book: "Corporate Aikido: Unleash the Potential Within Your Company to Neutralize Competition and Seize Growth".This complete summary of the ideas from Robert Pino's book "Corporate Aikido" applies the martial art of aikido to business by using resources to build your own corporation's strengths rather than to respond to the actions of competitors. In his...
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The must-read summary of Robert Price's book: "Roadmap to Entrepreneurial Success: Powerful Strategies for Building a High-Profit Business”.This complete summary of the ideas from Robert Price's book "Roadmap to Entrepreneurial Success" shows that there are no shortcuts to success - gaining startup investment requires a sound, well-researched business plan. In his book, the author explains that this will be your...
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The must-read summary of Robert S. Kaplan and David P. Norton's book: "Alignment: Using the Balanced Scorecard to Create Corporate Synergies".This complete summary of the ideas from Robert S. Kaplan and David P. Norton's book "Alignment" shows that most organisations consist of multiple departments and operating units which are run by highly trained individuals. Whilst each unit operates consistently and...
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The must-read summary of Robert S. Kaplan and David P. Norton's book: "Strategy Maps: Converting Intangible Assets into Tangible Outcomes".This complete summary of the ideas from Robert S. Kaplan and David P. Norton's book "Strategy Maps" shows that many businesses share the same problem: they have intangible assets that cannot be measured and counted as market value. In their book,...
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The must-read summary of Robert S. Kaplan and David P. Norton's book: "The Balanced Scorecard: Translating Strategy into Action".This complete summary of the ideas from Robert S. Kaplan and David P. Norton's book "The Balanced Scorecard" shows that the Balanced Scorecard is a new business management system which links the achievement of long-term strategic goals with day to day operational...
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The must-read summary of Robert S. Kaplan and David P. Norton's book: "The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment".This complete summary of the ideas from Robert S. Kaplan and David P. Norton's book "The Strategy-Focused Organization" shows that highly productive organisations implement strategy exceptionally well. In their book, the authors explain that these organisations...
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The must-read summary of Robert Spector's book: "Amazon.com. Get Big Fast: Inside the Revolutionary Business Model That Changed the World".This complete summary of the ideas from Robert Spector's book "Amazon.com. Get Big Fast" points to the fact that not many of us would have thought, twenty years ago, that we would be buying books from a computer, let alone reading...
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The must-read summary of Robert Sutton's book: "Weird Ideas that Work: 11 1/2 Practices for Promoting, Managing and Sustaining Innovation".This summary of the ideas from Robert Sutton's book "Weird Ideas that Work" shows that almost all highly creative companies do weird things and refuse to do the same as everyone else. By doing this, creative companies consistently develop new ways...
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The must-read summary of Robert Tucker's book: "Driving Growth Through Innovation: How Leading Firms Are Transforming Their Futures".This complete summary of the ideas from Robert Tucker's book "Driving Growth Through Innovation" shows how the best and only way to actually grow a company is to innovate – to offer customers something new. In his book, the author explains how innovation...
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The must-read summary of Robyn Waters' book: "The Trendmaster's Guide: Get a Jump on What Your Customer Wants Next".This complete summary of the ideas from Robyn Waters' book "The Trendmaster's Guide" shows that new trends are not always spotted early by the ultra-hip types who are much cooler than everyone else. At the very best, these trend trackers help keep...
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The must-read summary of Roger Blackwell and Kristina Stephan's book: "Customers Rule!: Why the e-Commerce Honeymoon is Over and Where Winning Businesses Go From Here.This complete summary of the ideas from Roger Blackwell and Kristina Stephan's book "Customers Rule!" shows how the initial assumption that e-commerce would completely replace traditional business has come to an end - it is now...
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The must-read summary of Ron Ricci and John Volkmann's book: "Momentum: How Companies Become Unstoppable Market Forces".This complete summary of the ideas from Ron Ricci and John Volkmann's book "Momentum" shows that, in the marketplace of digital products, consumers make buying decisions based on the viability of the company offering the products or services. They don’t want to buy products...
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The must-read summary of Ron Zemke and Tom Connellan's book: "E-Service: 24 Ways to Keep Your Customers - When the Competition is Just a Click Away".This complete summary of the ideas from Ron Zemke and Tom Connellan's book "E-Service" shows how the key to success doesn't lie in attracting visitors, but in creating highly satisfied customers who will do business...
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