Swoosh: The Unauthorized Story of Nike and the Men Who Played There

Nike

Review and Analysis of Strasser and Becklund

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NikeReview and Analysis of Strasser and Becklund978251101808838EBookapplication/pdfBusinessNews PublishingThe must-read summary of Julie Strasser and Laurie Becklund's book: "Swoosh: The Unauthorized Story of Nike and the Men Who Played There".This complete summary of the ideas from Julie Strasser and Laurie Becklund's book "Swoosh" reveals the fascinating story of Phil Knight and how he founded a small shoe company (Blue Ribbon Sports) in 1964 which became the most successful sporting apparel business in the United States. Based on interviews and archival material, this book tells the rise, fall and recovery of Nike. The authors describe the six men who, along with Knight, made the small company a billion-dollar giant.Added-value of this summary:- Save time- Understand key concepts- Expand your knowledgeTo learn more, read "Swoosh" and discover the story behind Nike's success.The must-read summary of Julie Strasser and Laurie Becklund's book: "Swoosh: The Unauthorized Story of Nike and the Men Who Played There".This complete summary of the ideas from Julie Strasser and Laurie Becklund's book "Swoosh" reveals the fascinating story of Phil Knight and how he founded a small shoe company (Blue Ribbon Sports) in 1964 which became the most successful sporting apparel business in the United States. Based on interviews and archival material, this book tells the rise, fall and recovery of Nike. The authors describe the six men who, along with Knight, made the small company a billion-dollar giant.Added-value of this summary:- Save time- Understand key concepts- Expand your knowledgeTo learn more, read "Swoosh" and discover the story behind Nike's success.application/pdf1 billion dollar companies, business success, company stories, inspiration & motivation, retailing, strategic management billion dollar companies, business success, company stories, inspiration & motivation, retailing, strategic managementtextual
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The must-read summary of Julie Strasser and Laurie Becklund's book: "Swoosh: The Unauthorized Story of Nike and the Men Who Played There".This complete summary of the ideas from Julie Strasser and Laurie Becklund's book "Swoosh" reveals the fascinating story of Phil Knight and how he founded a small shoe company (Blue Ribbon Sports) in 1964 which became the most successful...
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The must-read summary of Julie Strasser and Laurie Becklund’s book: “Swoosh: The Unauthorized Story of Nike and the Men Who Played There”.

This complete summary of the ideas from Julie Strasser and Laurie Becklund’s book “Swoosh” reveals the fascinating story of Phil Knight and how he founded a small shoe company (Blue Ribbon Sports) in 1964 which became the most successful sporting apparel business in the United States. Based on interviews and archival material, this book tells the rise, fall and recovery of Nike. The authors describe the six men who, along with Knight, made the small company a billion-dollar giant.

Added-value of this summary:
– Save time
– Understand key concepts
– Expand your knowledge

To learn more, read “Swoosh” and discover the story behind Nike’s success.

Product details

ISBN

9782511018088

Publisher

BusinessNews Publishing

Serie

BusinessBook Summaries

Format

PDF

Pages

38

File size

1.1 MB

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