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strategy & techniques

  • The must-read summary of Jim Cockrum's book: "Free Marketing: 101 Low and No-Cost Ways to Grow Your Business Online & Off".This complete summary of the ideas from Jim Cockrum's book "Free Marketing" shows that the best and most productive marketing strategies in the current business era are, in fact, completely or virtually free. In his book, the author highlights three...
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  • The must-read summary of Richard Farson and Ralph Keyes' book: "Whoever Makes the Most Mistakes Wins: The Paradox of Innovation".This summary of the ideas from Richard Farson and Ralph Keyes' book "Whoever Makes the Most Mistakes Wins" shows that, in business, the concepts of “success” and “failure” are more ambiguous than most people acknowledge. Not only are there many different...
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