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strategies & techniques

  • The must-read summary of Matthew Stewart's book: "The Management Myth: Why the Experts Keep Getting It Wrong".This complete summary of the ideas from Matthew Stewart's book "The Management Myth" shows how many believe that business management is a body of discrete and specialised technical expertise which is a formal academic discipline. However, this is an illusion which has been created...
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  • The must-read summary of Patrick Barwise and Sean Meehan's book: "Simply Better: Winning and Keeping Customers by Delivering What Matters Most".This complete summary of the ideas from Patrick Barwise and Sean Meehan's book "Simply Better" highlights how the benefits of differentiation have been overstated. Instead of wanting something unique or even a cutting edge product, most customers simply want a...
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  • The must-read summary of Pete Mazany's book: "Teamthink: Team New Zealand: The "Black Magic" of Management Behind the 1995 America's Cup Success".This complete summary of the ideas from Pete Mazany's book "Teamthink: Team New Zealand" presents a "vision-driven" model for managing extraordinary teams, projects and organisations. This model for successful project management was exemplified by the success of Team New...
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  • The must-read summary of Shep Hyken's book: "The Amazement Revolution: Seven Customer Service Strategies to Create an Amazing Customer (and Employee) Experience".This complete summary of the ideas from Shep Hyken's book "The Amazement Revolution" shows that customer service isn’t a department within a company – it’s everything the company does. If you can amaze your customers, they will become addicted...
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  • The must-read summary of Stan Liebowitz's book: "Re-Thinking the Network Economy: The True Forces that Drive the Digital Marketplace".This complete summary of the ideas from Stan Liebowitz's book "Re-Thinking the Network Economy" shows that the euphoria which suggested the Internet was going to rewrite every law of economics and create a “New Economy” has now been largely superseded by a...
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  • The must-read summary of Terri Sjodin's book: "Small Message Big Impact: How to Put the Power of the Elevator Speech Effect to Work for You".This complete summary of the ideas from Terri Sjodin's book "Small Message Big Impact" explains that an elevator speech is a brief speech that introduces your product in less than three minutes. This summary explains how...
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