The must-read summary of David D'Alessandro's book: "Career Warfare: 10 Rules for Building a Successful Personal Brand and Fighting to Keep It."This complete summary of the ideas from David D'Alessandro's book "Career Warfare" shows how the true tests of your business career are never quite what you expect them to be. Nowadays, it is not enough to just work hard,...
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The must-read summary of David McNally and Karl Speak's book: "Be Your Own Brand: Achieve More of What You Want by being More of Who You Are". This complete summary of the ideas from David McNally and Karl Speak's book "Be Your Own Brand" highlights the importance of developing one’s own personal brand. Companies know and understand the importance of...
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The must-read summary of Jonathan Low and Pam Kalafut's book: "Invisible Advantage: How Intangibles Are Driving Business Performance".This complete summary of the ideas from Jonathan Low and Pam Kalafut's book "Invisible Advantage" explains how every business has intangible assets, such as customer loyalty or brand equity, which do not appear on financial statements but add significant value to your company....
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The must-read summary of Michael Watkins' book: "Shaping the Game: The New Leader's Guide to Effective Negotiating".This complete summary of the ideas from Michael Watkins' book "Shaping the Game" shows that the only real source of business momentum comes from effective negotiation with others: the most powerful leaders are always the most successful negotiators. In his book, the author explains...
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