Complete summary of Bill McGowan's book: "Pitch Perfect: How to Say It Right the First Time, Every Time".This summary of the ideas from Bill McGowan’s book "Pitch Perfect" gives advice on how to make your presentations engaging and influential. According to McGowan, there are Seven Principles of Persuasion that you can use to make your presentations more effective and entertain...
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The must-read summary of Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR".This complete summary of the ideas from Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR" shows that none of the recent business success stories have spent much money on advertising. Instead, companies such as Starbucks...
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The must-read summary of Richard Laermer and Michael Prichinello's book: "Full Frontal PR: Getting People Talking About You, Your Business or Your Product".This complete summary of the ideas from Richard Laermer and Michael Prichinello's book "Full Frontal PR" reveals the "insider secret" of the PR industry; companies are actually better off handling their own publicity than hiring a PR firm....
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