The must-read summary of Chip and Dan Heath's book: "Made to Stick: Why Some Ideas Survive and Others Die"This complete summary of the ideas from Chip and Dan Heath's book "Made to Stick" explains what 'sticky' ideas are: ideas that are highly memorable and exceptionally long-lasting in their impact. In this useful summary, you will find an analysis of some...
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The must-read summary of Jay Abraham's book: "Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards: A No-Nonsense Guide to Great Wealth".This complete summary of the ideas from Jay Abraham's book "Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards" shows how marketing is the engine that drives every business forward. Without customers, a business is...
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