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persuasion & influence

  • The must-read summary of Elayne Snyder's book: "Persuasive Business Speaking: How to Make Memorable Business Presentations".This complete summary of the ideas from Elayne Snyder's book "Persuasive Business Speaking" shows that for every presentation they make, business speakers should be thoroughly prepared, brief and interesting. In her book, the author explains the importance of each of these features and how you...
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  • Yes!

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    The must-read summary of Noah Goldstein, Steve Martin and Robert Cialdini's book: "Yes! 50 Scientifically Proven Ways To Be Persuasive".This complete summary of the ideas from Noah Goldstein, Steve Martin and Robert Cialdini's book "Yes! 50 Scientifically Proven Ways to Be Persuasive" shows that when it comes to persuading others, sometimes small and subtle changes can have a big impact...
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