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  • The must-read summary of Duane Forrester's book: "Turn Clicks into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue".This complete summary of the ideas from Duane Forrester's book "Turn Clicks into Customers" shows how monetising a website takes planning and work. In his book, the author explains that you need to have two different activities happening at all times:...
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  • The must-read summary of Laurie Windham and Ken Orton's book: "The Soul of the New Consumer: The Attitudes, Behaviors and Preferences of E-Customers".This complete summary of the ideas from Laurie Windham and Ken Orton's book "The Soul of the New Consumer" asks an important question: “What are the new consumers of the Internet economy like, and how do they differ...
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  • The must-read summary of Mitch Joel's book: "Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends On It.".This summary of the ideas from Mitch Joel's book "Ctrl Alt Delete" highlights that every industry will sooner rather than later be forced to make the transition into the fully-digital future of business. This summary highlights that the need to...
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  • The must-read summary of Ron Zemke and Tom Connellan's book: "E-Service: 24 Ways to Keep Your Customers - When the Competition is Just a Click Away".This complete summary of the ideas from Ron Zemke and Tom Connellan's book "E-Service" shows how the key to success doesn't lie in attracting visitors, but in creating highly satisfied customers who will do business...
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