The must-read summary of Michael Bosworth and Ben Zoldan's book: "What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story". This complete summary of the ideas from Michael Bosworth and Ben Zoldan's book "What Great Salespeople Do" shows how the best salespeople are experts in the art of creating emotional connections with their buyers...
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The must-read summary of Michael Bosworth and John Holland's book: "Customer Centric Selling: The Message Driven Sales Process".This complete summary of the ideas from Michael Bosworth and John Holland's book "Customer Centric Selling" shows how marketers and salespeople should work together to achieve more. Customer centric selling is a system where salespeople and marketers come together and use sales-ready messages...
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