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  • Complete summary of Bill McGowan's book: "Pitch Perfect: How to Say It Right the First Time, Every Time".This summary of the ideas from Bill McGowan’s book "Pitch Perfect" gives advice on how to make your presentations engaging and influential. According to McGowan, there are Seven Principles of Persuasion that you can use to make your presentations more effective and entertain...
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  • The must-read summary of Christopher Witt's book: "Real Leaders Don't Do PowerPoint: How to Sell Yourself and Your Ideas".This complete summary of the ideas from Christopher Witt's book "Real Leaders Don't Do PowerPoint" shows that when leaders speak, they're not generally trying to dazzle their audience with their mastery of presentation technology. In reality, leaders speak to make a difference,...
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  • The must-read summary of Sergio Zyman's book: "The End of Marketing as We Know It".This complete summary of the ideas from Sergio Zyman's book "The End of Marketing as We Know It" reveals the author's central tenet behind his work at Coca Cola: marketing is an act of magic that people have taken an oath to protect. According to Zyman,...
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