The must-read summary of Mark Thompson and Brian Tracy's book: "Now, Build a Great Business!: 7 Ways to Maximize Your Profit in Any Market". This complete summary of the ideas from Mark Thompson and Brian Tracy's book "Now, Build a Great Business!" shows that now is the perfect time to start building a great business that will rise to the...
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The must-read summary of Mark W. Johnson's book: "Seizing the White Space: Business Model Innovation for Growth and Renewal".This complete summary of the ideas from Mark W. Johnson's book "Seizing the White Space" shows that businesses that are successful in the long term are adept at negotiating "white space" - the area outside of their current competencies and core activity....
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The must-read summary of Martin Fridson's book: “How to Be a Billionaire: Proven Strategies from the Titans Of Wealth”.This complete summary of the ideas from Martin Fridson's book "How to Be a Billionaire" shows that all billionaires use the same methods and strategies to make their money. The author shares his knowledge on how billionaires begin with the same elements...
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The must-read summary of Mary Cronin's book: "Unchained Value: The New Logic of Digital Business".This complete summary of the ideas from Mary Cronin's book "Unchained Value" shows that you can’t transform a conventional firm into a digital business by simply grafting a few Web initiatives onto the current business structures. Instead, the existing business chain will need to be replaced...
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The must-read summary of Matthew E. May's book: "In Pursuit of Elegance: Why the Best Ideas Have Something Missing".This complete summary of the ideas from Matthew E. May's book "In Pursuit of Elegance" shows how every business is searching for a product or concept that is elegant, and which customers will love so much that they recommend it to all...
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The must-read summary of Michael Bosworth and John Holland's book: "Customer Centric Selling: The Message Driven Sales Process".This complete summary of the ideas from Michael Bosworth and John Holland's book "Customer Centric Selling" shows how marketers and salespeople should work together to achieve more. Customer centric selling is a system where salespeople and marketers come together and use sales-ready messages...
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The must-read summary of Michael Franzese's book: "I'll Make You An Offer You Can't Refuse: Insider Business Tips From a Former Mob Boss"This complete summary of the ideas from Michael Franzese's book "I'll Make You an Offer You Can't Refuse" shows how Michael Franzese, a former mob boss, puts forward an originally surprising, but convincing, hypothesis: organised crime is not...
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The must-read summary of Mick Brown's book: "Richard Branson: The Inside Story".This complete summary of the ideas from Mick Brown's book "Richard Branson" tells the story of the dynamic British entrepreneur and adventurer, Richard Branson. In his book, the author examines Branson's childhood, upbringing, education and how he progressively built his extremely successful business empire starting from his own record...
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The must-read summary of Mike Schultz and John Doerr's book: "Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success".This complete summary of the ideas from Mike Schultz and John Doerr's book "Professional Services Marketing" states that, at one time, professional services firms could grow steadily on the strength of...
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The must-read summary of Noah Goldstein, Steve Martin and Robert Cialdini's book: "Yes! 50 Scientifically Proven Ways To Be Persuasive".This complete summary of the ideas from Noah Goldstein, Steve Martin and Robert Cialdini's book "Yes! 50 Scientifically Proven Ways to Be Persuasive" shows that when it comes to persuading others, sometimes small and subtle changes can have a big impact...
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The must-read summary of Paul and Sarah Edwards and Laura C. Douglas' book: "Getting Business to Come to You: Everything You Need to Do Your Own Advertising & Sales Promotions".This complete summary of the ideas from Paul and Sarah Edwards and Laura C. Douglas' book "Getting Business To Come To You" shows that the only truly essential element for a...
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The must-read summary of Peter Stark and Jane Flaherty's book: "The Only Negotiating Guide You'll Ever Need: 101 Ways to Win Every Time in Any Situation".This complete summary of the ideas from Peter Stark and Jane Flaherty's book "The Only Negotiating Guide You'll Ever Need" shows how every aspect of your life is affected by the result of a negotiation...
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The must-read summary of Robert Lacey's book: "Ford: The Men and the Machine".This complete summary of the ideas from Robert Lacey's book "Ford: The Men and the Machine" tells the fascinating story of the men and women behind the giant automobile industry. In this entertaining and detailed biography, the author focuses on the public and private lives of manufacturer Henry...
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The must-read summary of Robert Pino's book: "Corporate Aikido: Unleash the Potential Within Your Company to Neutralize Competition and Seize Growth".This complete summary of the ideas from Robert Pino's book "Corporate Aikido" applies the martial art of aikido to business by using resources to build your own corporation's strengths rather than to respond to the actions of competitors. In his...
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The must-read summary of Robert Steven Kaplan’s book: “What You Really Need to Lead: The Power of Thinking and Acting Like an Owner”. This complete summary of the ideas from Robert Steven Kaplan’s book “What You Really Need to Lead” shows that leadership qualities are not necessarily found in our DNA. That is, it is possible to learn to be...
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The must-read summary of Robert Sutton and Huggy Rao's book: "Scaling Up Excellence: Getting to More Without Settling For Less".This complete summary of the ideas from Robert Sutton and Huggy Rao's book "Scaling Up Excellence" shows you how you can look at a part of your organisation that is working well and get all the other parts to follow. According...
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