The must-read summary of Frederick Newell's book: "Loyalty.Com: Customer Relationship Management in the New Era of Internet Marketing".This complete summary of the ideas from Frederick Newell's book "Loyalty.Com" shows how Customer Relationship Management is the process of making it easier and easier for customers to do business with you because you understand what they need better than anyone else. In...
Read more
-
-
The must-read summary of Gary Vaynerchuk's book: "Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World". This complete summary of the ideas from Gary Vaynerchuk's book "Jab, Jab, Jab, Right Hook" uses professional boxing as a perfect metaphor for doing business in the social media age. The author explains the correct step-by-step process to...
Read more -
The must-read summary of Guy Kawasaki's book "The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything".This complete summary of the ideas from Guy Kawasaki's book "The Art of the Start" shows how starting a business is an art. In his book, the author explains a step-by-step approach for starting any business project, from launching a start-up...
Read more -
The must-read summary of Guy Kawasaki's book: "Selling the Dream: How to Promote Your Product, Company or Ideas Using Everyday Evangelism".This complete summary of the ideas from Guy Kawasaki's book "Selling the Dream" shows how evangelism combines passion and an almost religious strength zeal into the overall process of convincing other people to believe in a product or service as...
Read more -
The must-read summary of Jack Welch and Suzy Welch's book: "The Real-Life MBA: Your No-BS Guide to Winning the Game, Building a Team and Growing Your Career".This complete summary of the ideas from Jack Welch and Suzy Welch's book "The Real-Life MBA" shows that in business nowadays it isn't enough to have a purely theoretical or conventional MBA; you need...
Read more -
The must-read summary of James Collins and Jerry Porras' book: "Built to Last: Successful Habits of Visionary Companies".This complete summary of the ideas from James Collins and Jerry Porras' book "Built to Last: Successful Habits of Visionary Companies" shows that the most impressive achievement in the world of business is the creation of a viable and successful company. But what...
Read more -
The must-read summary of Jim Collins' book: "How the Mighty Fall: and Why Some Companies Never Give In"This complete summary of the ideas from "How The Mighty Fall" shows that no successful business is immune from failure, regardless of previous performance. Providing you with a clear overview of the five stages of failure, as well as with a checklist for...
Read more -
The must-read summary of John Baldoni’s book: “Great Communication Secrets of Great Leaders”. This complete summary of the ideas from John Baldoni’s book “Great Communication Secrets of Great Leaders” shows that in order to be an effective leader, you need to be a good communicator. The author explains how this means understanding that communication needs to be about speaking and...
Read more -
The must-read summary of Jon Spoelstra's book: "Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts".This complete summary of the ideas from Jon Spoelstra's book "Marketing Outrageously" shows how the most fun and refreshing marketing campaigns - which therefore make the most money - are those that are outrageous. In his book, the author presents his research into outrageous...
Read more -
The must-read summary of Josh Linkner's book: "Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity".This complete summary of the ideas from Josh Linkner's book "Disciplined Dreaming" shows that most companies already have systems in place that dictate almost everything that needs to be done. In his book, the author explains that this can only give businesses limited success and...
Read more -
The must-read summary of Kara Swisher's book: "AOL.com: How Steve Case Beat Bill Gates, Nailed the Netheads and Made Millions in the War for the Web".This complete summary of the ideas from Kara Swisher's book "AOL.com" tells the story of Bill Von Meister and Steve Case and how they created AOL. In this book, the author explains how the company...
Read more -
The must-read summary of Larry Downes and Chunka Mui's book: "Unleashing the Killer App: Digital Strategies for Market Dominance".This complete summary of the ideas from Larry Downes and Chunka Mui's book "Unleashing the Killer App" shows that killer apps are compelling new commercial products and services that are created when new technologies, products and services combine in radical ways. They...
Read more -
The must-read summary of Leander Kahney's book: "Inside Steve's Brain: The Principles that Guide Steve Jobs as He Launches Killer Products, Attracts Fanatically Loyal Customers, and Manages Some of the World’s Most Powerful Brands". This complete summary of the ideas from Leander Kahney's book "Inside Steve's Brain" shows that Steve Jobs has single-handedly revolutionised the personal computer industry, built Pixar,...
Read more -
The must-read summary of Leif Edvinsson and Michael S. Malone's book: "Intellectual Capital: Realizing Your Company's True Value by Finding its Hidden Brainpower".This complete summary of the ideas from Leif Edvinsson and Michael S. Malone's book "Intellectual Capital" shows how intellectual capital represents the difference between a company's balance sheet and its market value. In their book, the authors describe...
Read more -
The must-read summary of Liz Wiseman and Greg McKeown's book "Multipliers: How the Best Leaders Make Everyone Smarter".This complete summary of the ideas from Liz Wiseman and Greg McKeown's book "Multipliers: How the Best Leaders Make Everyone Smarter" shows how different types of leaders have different effects on their team. If you want to be the best manager and promote...
Read more -
The must-read summary of Mark Stevens' book: "Your Marketing Sucks".This complete summary of the ideas from Mark Stevens' book "Your Marketing Sucks" shows how marketers need to be aware of how many sales are being generated by their marketing campaigns. In his book, the author tackles the eight common myths of marketing and reveals the truth behind what makes marketing...
Read more