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  • The must-read summary of Adam Brandenburger and Barry Nalebuff's book: "Co-Opetition: A Revolutionary Mindset That Combines Competition and Co-operation".This complete summary of the ideas from Adam Brandenburger and Barry Nalebuff's book "Co-Opetition" shows how to combine the advantages of competition and co-operation to create a new dynamic that can be used to generate profits and change your business environment for...
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  • The must-read summary of Alfred P. Sloan Jr.'s book "My Years with General Motors: How General Motors Was Built Into the Largest Corporation in the World".This complete summary of the ideas from Alfred P. Sloan Jr.'s book "My Years with General Motors" shares Alfred P. Sloan Jr.'s experience as a CEO of General Motors from 1923 to 1946. In his...
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  • The must-read summary of Andrew D. Klein's book: "Wallstreet.Com: Fat Cat Investing at the Click of a Mouse: How Andy Klein and the Internet Can Give Everyone a Seat on the Exchange".This complete summary of the ideas from Andrew D. Klein's book "Wallstreet.Com: Fat Cat Investing at the Click of a Mouse" shows that, until recently, Wall Street has been...
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  • The must-read summary of Avinash Dixit and Barry Nalebuff's book: "The Art of Strategy: A Game Theorist's Guide to Success in Business and in Life".This complete summary of the ideas from Avinash Dixit and Barry Nalebuff's book "The Art of Strategy" shows how game theory can be relevant and applicable to contexts other than academia, as it aids strategic thinking....
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  • Leap

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    The must-read summary of Bob Schmetterer's book: "Leap: A Revolution in Creative Business Strategy".This complete summary of the ideas from Bob Schmetterer's book "Leap" explains the author's compelling revolutionary idea: instead of hiring an ad agency for your product, use the agency at the beginning of the process to develop a big Creative Business Idea (CBI) around which the company's...
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  • The must-read summary of Carter Pate and Harlan Platt's book: "The Phoenix Effect: 9 Revitalizing Strategies No Business Can Do Without".This complete summary of the ideas from Carter Pate and Harlan Platt's book "The Phoenix Effect" answers one of the biggest questions in the business environment: why do so many successful companies fail? In their book, the authors present their...
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  • Free

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    The must-read summary of Chris Anderson's book: "Free: The Future of Radical Price"This complete summary of the ideas from "Free" explains that, in today’s business environment, companies can profit more by giving things away than they can by charging for them. But this isn’t just a digital economy phenomenon; it applies right across the global economy. In more and more...
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  • The must-read summary of Dan Kennedy's book: "The Ultimate Marketing Plan: Find Your Most Promotable Competitive Edge, Turn It Into a Powerful Marketing Message and Deliver It to the Right Prospects".This complete summary of the ideas from Dan Kennedy's book "The Ultimate Competitive Advantage" shows that the true essence of marketing is simple: getting the right message to the right...
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  • The must-read summary of Dan S. Kennedy's book: "How to Succeed in Business by Breaking all the Rules: A Plan for Entrepreneurs".This complete summary of the ideas from Dan S. Kennedy's book "How to Succeed in Business by Breaking all the Rules" points out that most business books give “rules for success”. However, the research suggests that in fact, people...
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  • The must-read summary of Daniel Esty and Andrew Winston's book: "Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage".This complete summary of the ideas from Daniel Esty and Andrew Winston's book "Green to Gold" shows how the environment is no longer a fringe interest - it has now moved to center stage...
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  • The must-read summary of David Aaker and Erich Joachimsthaler's book: "Brand-Leadership: The Evolving Paradigm".This complete summary of the ideas from David Aaker and Erich Joachimsthaler's book "Brand-Leadership" shows that creating and progressively building strong brands is an important commercial activity for most business enterprises. However, the way that strong brands are built is rapidly changing and evolving. A new paradigm...
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  • The must-read summary of David Aaker's book: "Building Strong Brands: How the Best Brand Managers Build Brand Equity".This summary of the ideas from David Aaker's book "Build Strong Brands" shows that a strong brand creates customer interest and loyalty, and can be an organization’s most valuable strategic asset. In fact, brand equity is historical – the current brand image is...
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  • The must-read summary of Denis Waitley's book "Being the Best: Learn How to Replace Self-Destructive, Popular Myths with Life-Changing, Practical Truths". This complete summary of the ideas from Denis Waitley's book "Being the Best" shows that success in life is not measured by what a person gets, but by what they continue to do with what they have. The concept...
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  • The must-read summary of Doug Stevenson's book: "Never Be Boring Again: Make Your Business Presentations Capture Attention, Inspire Action and Produce Results".This complete summary of the ideas from Doug Stevenson's book "Never Be Boring Again" shows that the key to giving dynamic business presentations is to tell compelling and well-crafted stories that bring the principles to life for your audience....
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  • The must-read summary of Edward de Bono's book: "Simplicity: An Elegant and Powerful Business Concept".This complete summary of the ideas from Edward de Bono's book "Simplicity" shows how most consumer products are too complex for customers, who become frustrated by long instruction booklets; the same can be said for other processes and products. In his book, the author explains the...
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  • The must-read summary of Elton B. Sherwin, Jr.'s book: "The Silicon Valley Way: Discover the Secret of America's Fastest Growing Companies".This complete summary of the ideas from Elton B. Sherwin, Jr.'s book "The Silicon Valley Way" describes how the experienced and successful Silicon Valley decision makers have developed a set of questions in order to evaluate the viability of new...
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