The must-read summary of Peter Keen and Mark McDonald's book: "The E-process Edge: Creating Customer Value and Business Wealth in the Internet Era".This complete summary of the ideas from Peter Keen and Mark McDonald's book "The E-process Edge" shows how in order to succeed, an internet business must address three crucial issues: how to establish a good enough relationship for...
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The must-read summary of Richard Branson's book: "Business Stripped Bare: Adventures of a Global Entrepreneur". This complete summary of the ideas from Richard Branson's book "Business Stripped Bare" shows that the whole object of being in business is to create new things, make them and sell them. The essence of any business is creativity. There is no reverse gear in...
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The must-read summary of Richard Rumelt's book: "Good Strategy Bad Strategy: The Difference and Why It Matters".This complete summary of the ideas from "Good Strategy Bad Strategy" explains what strategy is and exposes the three elements of a good strategy: diagnosis, guiding policy, and coherent actions, thus effectively providing you with the tools necessary to identify, devise and implement a...
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The must-read summary of Rita McGrath and Ian MacMillan's book: "Marketbusters: 40 Strategic Moves that Drive Exceptional Business Growth".This complete summary of the ideas from Rita McGrath and Ian MacMillan's book "Marketbusters" explains how a "marketbuster" is defined as a powerful strategic move that alters the competitive landscape in such a way that it puts your company on the road...
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The must-read summary of Robert Lutz's book: "Guts: The Seven Laws of Business that Made Chrysler the World's Hottest Car Company".This complete summary of the ideas from Robert Lutz's book "Guts" shows how in business, as in most of life's endeavours, you can't really separate the rational from the emotional, or the left-brain logical approach from the right-brain creative approach....
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The must-read summary of Robert Tucker's book: "Driving Growth Through Innovation: How Leading Firms Are Transforming Their Futures".This complete summary of the ideas from Robert Tucker's book "Driving Growth Through Innovation" shows how the best and only way to actually grow a company is to innovate – to offer customers something new. In his book, the author explains how innovation...
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The must-read summary of Roger Blackwell and Kristina Stephan's book: "Customers Rule!: Why the e-Commerce Honeymoon is Over and Where Winning Businesses Go From Here.This complete summary of the ideas from Roger Blackwell and Kristina Stephan's book "Customers Rule!" shows how the initial assumption that e-commerce would completely replace traditional business has come to an end - it is now...
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The must-read summary of Ron Zemke and Tom Connellan's book: "E-Service: 24 Ways to Keep Your Customers - When the Competition is Just a Click Away".This complete summary of the ideas from Ron Zemke and Tom Connellan's book "E-Service" shows how the key to success doesn't lie in attracting visitors, but in creating highly satisfied customers who will do business...
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The must-read summary of Shep Hyken's book: "Amaze Every Customer Every Time: 52 Tools for Delivering the Most Amazing Customer Service on the Planet".This complete summary of the ideas from Shep Hyken's book "Amaze Every Customer Every Time" shows how you have a competitive edge when you amaze your customers every time they deal with you, regardless of the state...
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The must-read summary of Stanley Rich and David Gumpert's book: "Business Plans that Win $$$: Lessons from the MIT Enterprise Forum".This complete summary of the ideas from Stanley Rich and David Gumpert's book "Business Plans that Win $$$" shows that preparing a business plan that appeals to investors sufficiently to have them reach for their checkbooks is one of the...
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The must-read summary of Stephanie Culp's book: "Conquering the Paper Pile-Up: How to Sort, Organize, File and Store Every Piece of Paper in Your Home or Office".This complete summary of the ideas from Stephanie Culp’s book “Conquering the Paper Pile-Up” shows how nowadays, everyone is finding themselves buried under a never-ending pile of paperwork which is slowly taking over their...
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The must-read summary of Steven C. Brandt's book: "Entrepreneuring: the Ten Commandments for Building a Growth Company".This complete summary of the ideas from Steven C. Brandt's book "Entrepreneuring" shows that the historical model for entrepreneurial success has been to start a business from scratch or with borrowed money, build it up and then sell out for a vast fortune. Today,...
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The must-read summary of Thomas Baumgartner, Homayoun Hatami and Jon Vander Ark's book: "Sales Growth: Five Proven Strategies from the World's Sales Leaders".This complete summary of the ideas from Thomas Baumgartner, Homayoun Hatami and Jon Vander Ark's book "Sales Growth" highlights that today's market place clearly requires companies to be very good at selling. In their book, the authors explain...
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The must-read summary of Tim Berry's book: "The Plan-As-You-Go Business Plan".This complete summary of the ideas from Tim Berry's book "The Plan-As-You-Go Business Plan" demonstrates how the formal business plan is no longer used in today's business world. That is why you need a plan that will grow and evolve with your business. In his book, the author explains how...
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The must-read summary of Tim Burns' book: "Enterpreneurship.com: How to Create a Winning Dot-Com Business Plan". This complete summary of the ideas from Tim Burns' book "Enterpreneurship.com" shows that the days of preparing highly detailed, 100-page business plans are over. In the new economy, change is happening constantly. Therefore, a more flexible type of business plan is required which is...
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The must-read summary of Tom Murphy's book: "Web Rules: How the Internet Is Changing the Way Consumers Make Choices".This complete summary of the ideas from Tom Murphy's book "Web Rules" shows that the internet is changing the dynamics of the marketplace by placing the consumer firmly back in the driving seat. In recent times, big businesses and well-funded corporations have...
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