The must-read summary of J. Edward Russo and Paul Schoemaker's book: "Winning Decisions: Getting It Right the First Time".This complete summary of the ideas from J. Edward Russo and Paul Schoemaker's book "Winning Decisions" shows that in order to make effective business decisions, you need a decision-making process that is structured, sound and consistent. In their book, the authors present...
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The must-read summary of James McGregor's book: "One Billion Customers: Lessons from the Front Lines of Doing Business in China".This complete summary of the ideas from James McGregor's book "One Billion Customers" shows that it is difficult to emphasise just how important the Chinese economy will end up becoming to the global economy in the future. China has already surpassed...
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The must-read summary of James Tamm and Ronald Luyet's book: "Radical Collaboration: Five Essential Skills to Overcome Defensiveness and Build Successful Relationships".This complete summary of the ideas from James Tamm and Ronald Luyet's book "Radical Collaboration" shows that in today's networked world, being able to add value by collaborating effectively with others has become a new business imperative. The collaborative...
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The must-read summary of James Wynbrandt's book: "Flying High: How JetBlue Founder and CEO David Neeleman Beats the Competition...Even in the World's Most Turbulent Industry".This complete summary of the ideas from James Wynbrandt's book "Flying High" tells the story of former JetBlue founder David Neeleman and his amazing career. In his book, the author draws from interviews with Neeleman's relatives...
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The must-read summary of Jay Conrad Levinson and Shel Horowitz's book: "Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet".This complete summary of the ideas from Jay Conrad Levinson and Shel Horowitz's book "Guerrilla Marketing Goes Green" shows how ethical marketing not only feels better but, in today's economy, it works better as well. In their...
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The must-read summary of Jeff Howe's book: "Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business". This complete summary of the ideas from Jeff Howe's book "Crowdsourcing" explains that “crowdsourcing” is the act of taking a task traditionally performed by a designated agent (such as an employee or a contractor) and outsourcing it by making an...
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The must-read summary of Jesse Berst's book: "The Magnet Effect: Attracting and Retaining an Internet Audience Today and in the Future".This complete summary of the ideas from Jesse Berst's book "The Magnet Effect" shows that surviving and prospering in today's digital era all comes down to how effectively you can attract and retain an Internet audience of regular customers. In...
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The must-read summary of Joel Comm and Ken Burge's book: "Twitter Power: How to Dominate Your Market One Tweet at a Time".This complete summary of the ideas from Joel Comm and Ken Burge's book "Twitter Power" shows the benefits of using Twitter as a worthwhile business tool. Savvy businesses are now beginning to integrate Twitter into the campaigns to create...
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The must-read summary of John Warrillow's book: "The Automatic Customer: Creating a Subscription Business in Any Industry".This complete summary of the ideas from John Warrillow's book "The Automatic Customer" explains that subscription-based products are becoming increasingly popular, as it means customers are buying from a business automatically each month. Rather than having to put lots of time and money into...
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The must-read summary of Joseph T. Straub's book: "Understanding Financial Statements: How to Read Income Statements, Balance Sheets, Cash-Flow Statements and Calculate Financial Ratios".This complete summary of the ideas from Joseph T. Straub's book "Understanding Financial Statements" shows how the ability to understand and analyse financial statements is an essential business skill. Financial statements reflect the financial health of a...
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The must-read summary of Judith Humphrey's book: "Speaking as a Leader: How to Lead Every Time You Speak".This complete summary of the ideas from Judith Humphrey's book "Speaking as a Leader" shows how you can think, act and speak like a leader in everything that you do. In her book, the author reveals four steps that you can follow to...
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The must-read summary of Karen Southwick's book: "High Noon: The Inside Story of Scott McNealy and the Rise of Sun Microsystems".This complete summary of the ideas from Karen Southwick's book "High Noon" tells the story behind the success of Sun Microsystems from its creation in 1982 to 1999, when over half of companies worldwide were using Java technology and Sun...
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The must-read summary of Kenichi Ohmae's book: "The Invisible Continent: Four Strategic Imperatives of the New Economy".This complete summary of the ideas from Jenichi Ohmae's book "The Invisible Continent" shows that the discovery of a new continent has always created substantial opportunities to create wealth. According to Ohmae, the same opportunities are arising today, not because of the discovery of...
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The must-read summary of Larry Bossidy and Ram Charan's book: "Confronting Reality: Doing What Matters to Get Things Right".This complete summary of the ideas from Larry Bossidy and Ram Charan's book "Confronting Reality" shows that confronting reality means changing the purpose and direction of your business on a regular basis, in order to reflect ongoing changes which occur in the...
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The must-read summary of Lars Tvede's book: "Supertrends: Winning Investment Strategies for the Coming Decades".This complete summary of the ideas from Lars Tvede's book "Supertrends" shows that in order to be highly successful as an investor, there's no point looking at projected profits for investments in the next twelve months alone. Instead, you need to take into account the big...
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The must-read summary of Laurence Canter and Martha Siegel's book: "How to Make a Fortune on the Information Superhighway: Everyone’s Guerrilla Guide to Marketing on the Internet". This complete summary of the ideas from Laurence Canter and Martha Siegel's book "How to Make a Fortune on the Information Superhighway" shows that internet marketing is now essential, as most successful businesses...
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