Home » management & strategy

management & strategy

  • A must-read summary of Michel Robert and Bernard Racine's book: "e-Strategy Pure & Simple: Connecting Your Internet Strategy To Your Business Strategy".This complete summary of the ideas from Michael Robert and Bernard Racine's book "e-Strategy Pure & Simple" shows that many CEOs are baffled by the Internet, and are delegating their decisions about an Internet strategy to consultants and IT...
    Read more

  • The must-read summary of "Write Your Business Plan: Get Your Plan in Place and Your Business Off the Ground" by the staff of Entrepreneur Media, inc.This complete summary of the ideas from "Write Your Business Plan" by the staff of Entrepreneur Media, inc. explains just how important it is to have a solid business plan. It is the business plan...
    Read more

  • The must-read summary of Alan Robinson and Dean Schroeder's book: "The Idea-Driven Organization".This complete summary of the ideas from Alan Robinson and Dean Schroeder's book "The Idea-Driven Organization" details how the best ideas to improve a business often come from the front-line. According to Robinson and Schroeder, you should listen to these ideas and apply them. This is exactly what...
    Read more

  • The must-read summary of Amy Wilkinson's book: "The Creator's Code: The Six Essential Skills of Extraordinary Entrepreneurs".This complete summary of the ideas from Amy Wilkinson's book "The Creator's Code" highlights that during a study of over 200 successful entrepreneurs, they all had six skills in common. From finding a gap in the market to failing wisely, the author explains the...
    Read more

  • The must-read summary of Annabelle Gawer and Michael Cusumano's book: "Platform Leadership: How Intel, Microsoft and Cisco Drive Industry Innovation".This complete summary of the ideas from Annabelle Gawer and Michael Cusumano's book "Platform Leadership" shows that the key to success in the high tech field is to succeed in moulding your product into a platform. Platform leaders use a business...
    Read more

  • The must-read summary of Arthur Rubinfeld and Collins Hemingway's book: "Built for Growth: Expanding Your Business Around the Corner or Across the Globe". This complete summary of the ideas from Arthur Rubinfield and Collins Hemingway's book "Built for Growth" shows that great national and international retail success stories don’t happen by accident. It isn’t just a case of opening a...
    Read more

  • The must-read summary of Barry Nalebuff and Ian Ayres' book: "Why Not? How to Use Everyday Ingenuity to Solve Problems Big and Small".This complete summary of the ideas from Barry Nalebuff and Ian Ayres' book "Why Not?" shows that innovation doesn’t have to be as high-tech and complicated as you might suspect. Loads of very good commercial ideas can be...
    Read more

  • The must-read summary of Bernd Schmitt's book: "Experiential Marketing: How To Get Customers To Sense, Feel, Think, Act and Relate To Your Company and Brands".This complete summary of the ideas from Bernd Schmitt's book "Experiential Marketing" offers a new way to look at the goal of marketing. In fact, traditional marketing is benefits-oriented – that is, consumers are assumed to...
    Read more

  • The must-read summary of Bill Jensen's book: "Disrupt! Think Epic. Be Epic.: 25 Successful Habits for an Extremely Disruptive World".This complete summary of the ideas from Bill Jensen's book "Disrupt! Think Epic. Be Epic." shows that to excel today, you need to focus on developing the right set of personal habits. In his book, the author highlights the 25 habits...
    Read more

  • The must-read summary of Bill Price and David Jaffe's book: "The Best Service Is No Service: How to Liberate Your Customers from Customer Service, Keep Them Happy & Control Costs".This complete summary of the ideas from Bill Price and David Jaffe's book "The Best Service Is No Service" shows that customers don't want a "relationship" with a company - they...
    Read more

  • The must-read summary of C. Richard Weylman's book: "The Power of Why: Breaking Out in a Competitive Marketplace".This complete summary of the ideas from C. Richard Weylman's book "The Power of Why" shows that the conventional approach to selling was developing a Unique Selling Proposition. In this book, the author suggests that a better idea would be to develop a...
    Read more

  • The must-read summary of C.K. Prahald and Venkat Ramaswamy's book: "The Future of Competition: Co-Creating Unique Value with Customers".This complete summary of the ideas from C.K. Prahald and Venkat Ramaswamy's book "The Future of Competition" shows how commercial advantage used to be created by manufacturing a better product. Nowadays, value comes from the experiences of customers. In their book, the...
    Read more

  • The must-read summary of Carmine Gallo's book: "The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success ". This complete summary of the ideas from Carmine Gallo's book "The Innovation Secrets of Steve Jobs" talks about Steve Jobs, co-founder and CEO of Apple, the electronic powerhouse. Steve Jobs is widely regarded as one of the most successful innovators...
    Read more

  • The must-read summary of Carmine Gallo's book: "The Presentation Secrets of Steve Jobs".This complete summary of the ideas from Carmine Gallo's book "The Presentation Secrets of Steve Jobs" exposes the technique behind Steve Jobs' memorable presentations. This useful summary demonstrates that flair and charisma are a bonus, not a necessity, and that systematic preparation can boost your presentation skills. Providing...
    Read more

  • The must-read summary of Charles Babcock's book: "Management Strategies for the Cloud Revolution: How Cloud Computing is Transforming Business and Why You Can't Afford to Be Left Behind".This complete summary of the ideas from Charles Babcock's book "Management Strategies for the Cloud Revolution" shows that cloud computing offers a new distribution model where many services are delivered and made available...
    Read more

  • The must-read summary of Claude Hopkins' book: "Scientific Advertising: How to Develop a Superior Advertising Program".This complete summary of the ideas from Claude Hopkins' book "Scientific Advertising" presents the scientific approach to advertising, which involves continually testing and comparing advertising concepts to assess their results. In his book, the author explains that doing this is the best way of ensuring...
    Read more