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loyalty

  • The must-read summary of Gregg Lederman's book: "Engaged! Outbehave Your Competition to Create Customers for Life".This complete summary of the ideas from Gregg Lederman's book "Engaged!" explains that customers love doing business with companies which have a highly motivated workforce that is enthusiastically dedicated to delivering a great experience. In his book, the author provides three things that must be...
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  • The must-read summary of Jay Baer's book: "Youtility: Why Smart Marketing Is About Help Not Hype".This complete summary of the ideas from Jay Baer's book "Youtility" explains that for a business or a company to stand out in today’s information overloaded marketplace, there are only two ways to pull that off: be amazing or be useful. This summary highlights that...
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