The must-read summary of Sam Horn's book: "Pop! Stand Out In Any Crowd".This complete summary of the ideas from Sam Horn's book "Pop!" shows that in order to be successful today, you need to stand out from the crowd immediately and impressively. In his book, the author explains that the best way to do this is to have a name,...
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The must-read summary of Sarah McGinty's book: "Power Talk: Using Language to Build Authority and Influence".This complete summary of the ideas from Sarah McGinty's book "Power Talk" shows that in business, you are what you say, as spoken language is the most influential type of business communication. Thus, being a good communicator means understanding how a situation dictates what style...
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The must-read summary of Scott Belsky's book: "Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality".This complete summary of the ideas from Scott Belsky's book "Making Ideas Happen" shows that while raw ideas are easy to come by, it’s much harder to translate them into action. Many people view the success of ideas as luck, or a reflection on...
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The must-read summary of Sergio Zyman's book: "Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing".This complete summary of the ideas from Sergio Zyman's book "Renovate Before You Innovate" shows that instead of “exploring new possibilities” and getting into new lines of business they know little about, companies should be focusing on doing more...
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The must-read summary of Seth Godin's book: "Unleashing the Ideavirus: Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You".This complete summary of the ideas from Seth Godin's book "Unleading the Ideavirus" shows that instead of using expensive mass advertising, the most effective way to market products and services in a network enabled economy is to...
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The must-read summary of Shep Hyken's book: "The Amazement Revolution: Seven Customer Service Strategies to Create an Amazing Customer (and Employee) Experience".This complete summary of the ideas from Shep Hyken's book "The Amazement Revolution" shows that customer service isn’t a department within a company – it’s everything the company does. If you can amaze your customers, they will become addicted...
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The must-read summary of Stan Davis and Bill Davidson's book: "2020 Vision: Transform Your Business Today to Succeed in Tomorrow's Economy".This complete summary of the ideas from Stan Davis and Bill Davidson's book "2020 Vision" shows that companies are under pressure to constantly update themselves and their products to keep up with adjustments in technology. Over the next 30 years...
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The must-read summary of Steve Gottry's book: "Common Sense Business: Starting, Operating and Growing Your Small Business – In Any Economy!". This complete summary of the ideas from Steve Gottry's book "Common Sense Business" shows that you always learn far more from your failures in running a small business than you ever learn from your successes. According to Helen Keller,...
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The must-read summary of Steve Zaffron and Dave Logan's book: "The Three Laws of Performance: Rewriting the Future of Your Organization and Your Life". This complete summary of the ideas from Steve Zaffron and Dave Logan's book "The Three Laws of Performance" shows that in any organisation, there is a "default future" which you feel sure will happen. If you...
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The must-read summary of Sydney Finkelstein, Jo Whitehead and Andrew Campbell's book: "Think Again: Why Good Leaders Make Bad Decisions and How to Keep it from Happening to You".This complete summary of the ideas from Sydney Finkelstein, Jo Whitehead and Andrew Campbell's book "Think Again" shows that even smart and highly experienced leaders can sometimes make appallingly bad decisions which...
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The must-read summary of Terry Bacon and David Pugh's book: "Winning Behavior: What the Smartest, Most Successful Companies Do Differently".This complete summary of the ideas from Terry Bacon and David Pugh's book "Winning Behavior" shows that winning companies treat their customers better than anyone else. In this way, they earn what can be termed as “behavioural differentiation”. In their book,...
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The must-read summary of Thomas Davenport and John Beck's book: "The Attention Economy: Understanding the New Currency of Business".This complete summary of the ideas from Thomas Davenport and John Beck's book "The Attention Economy" shows that the scarcest resource for businesses today is not capital, talent or ideas; it is attention. Consumers can only absorb so much information, or choose...
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The must-read summary of William C. Taylor's book: "Practically Radical: Not-So-Crazy Ways to Transform Your Company, Shake Up Your Industry, and Challenge Yourself".This complete summary of the ideas from William C. Taylor's book "Practically Radical" shows that today's markets are distinguished by disruption, hyper-competition and constant ongoing change. With that in mind, there’s little point trying to be marginally better...
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The must-read summary of William Joyce, Nitrin Nohria and Bruce Roberson's book: "What Really Works: The 4+2 Formula for Sustained Business Success".This complete summary of the ideas from William Joyce, Nitrin Nohria and Bruce Roberson's book "What Really Works" asks a fundamental question: "What is the secret to sustained business success?" In their book, the authors reveal the research they...
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