The must-read summary of Robyn Waters' book: "The Trendmaster's Guide: Get a Jump on What Your Customer Wants Next".This complete summary of the ideas from Robyn Waters' book "The Trendmaster's Guide" shows that new trends are not always spotted early by the ultra-hip types who are much cooler than everyone else. At the very best, these trend trackers help keep...
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The must-read summary of Stephen Diorio's book: "Beyond e: 12 Ways Technology is Transforming Sales and Marketing Strategy".This complete summary of the ideas from Stephen Diorio's book "Beyond e" argues that the key marketing challenge of today is not simply adding an e-marketing department to the existing business. Good marketers are becoming much more proactive, using new technology to creatively...
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