The must-read summary of Al Ries and Jack Trout's book: "Bottom-Up Marketing: Building a Tactic into a Powerful Strategy".This complete summary of the ideas from Al Ries and Jack Trout's book "Bottom-Up Marketing" shows that traditional marketing is generally carried out top-down. That is, the senior manager decides on a strategy the company will follow and the middle managers decide...
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The must-read summary of Amy Wilkinson's book: "The Creator's Code: The Six Essential Skills of Extraordinary Entrepreneurs".This complete summary of the ideas from Amy Wilkinson's book "The Creator's Code" highlights that during a study of over 200 successful entrepreneurs, they all had six skills in common. From finding a gap in the market to failing wisely, the author explains the...
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The must-read summary of Bernhard Schroeder's book: "Fail Fast or Win Big: The Start-Up Plan for Starting Now".This complete summary of the ideas from Bernhard Schroeder's book "Fail Fast or Win Big" shows that the traditional approach to business plans used by entrepreneurs is outdated, as markets evolve too quickly nowadays. This means it is necessary to have a business...
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The must-read summary of Brian Tracy's book: "The 100 Absolutely Unbreakable Laws of Business Success".This complete summary of the ideas from Brian Tracy's book "The 100 Absolutely Unbreakable Laws of Business Success" shows that success, in business or in life, is entirely predictable and is always the direct result of compliance with the proven laws and principles which govern it....
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The must-read summary of Constantinos Markides and Paul Geroski's book: "Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets".This complete summary of the ideas from Constantinos Markides and Paul Geroski's book "Fast Second" demonstrates that the firms which develop and pioneer radical innovations are rarely the ones that ultimately end up dominating the markets they...
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The must-read summary of Dave Lavinsky's book: "Start at the End: How Companies Can Grow Bigger and Faster by Reversing Their Business Plans".This complete summary of the ideas from Dave Lavinsky's book "Start at the End" shows that the best way to write a business plan is to reverse the normal order. In his book, the author explains that you...
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The must-read summary of Donald Laurie's book: "Venture Catalyst: The Five Strategies for Explosive Corporate Growth".This complete summary of the ideas from Donald Laurie's book "Venture Catalyst" shows that, regardless of the ebb and flow of the economy, business leaders are responsible for achieving two sometimes conflicting goals: meeting Wall Street expectations and developing new technologies and products. In his...
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The must-read summary of Gabriel Weinberg and Justin Mares' book: "Traction: A Startup Guide to Getting Customers".This complete summary of the ideas from Gabriel Weinberg and Justin Mares' book "Traction" states that there are lots of start-ups trying to be successful today. According to Weinberg and Mares, the start-ups that manage to reach success are the ones that create ‘traction’...
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The must-read summary of Gary Hamel's book: "Leading the Revolution".This complete summary of the ideas from Gary Hamel's book "Leading the Revolution" shows how, in today's economy, sustainable competitive advantage is derived from just one source - the ability to develop innovative and radical new business concepts. In his book, Gary Hamel explains how successful companies reinvent themselves, attracting new...
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The must-read summary of Jason Jennings' book: "Think Big Act Small: How America's Best Performing Companies Keep the Start-up Spirit Alive".This complete summary of the ideas from Jason Jennings' book "Think Big Act Small" reveals the results of a study that was carried out in order to identify the organisations that were growing revenue and profits by 10% for at...
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The must-read summary of Jay Conrad Levinson and Al Lautenslager's book: "Guerrilla Marketing in 30 Days: One Dynamic Blueprint to Maximize Profits and Increase Customers". This complete summary of the ideas from Jay Conrad Levinson and Al Lautenslager's book "Guerrilla Marketing in 30 Days" shows that with 30 days of consistent effort, you can upgrade and enhance your organisation’s entire...
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The must-read summary of Jim Cockrum's book: "Free Marketing: 101 Low and No-Cost Ways to Grow Your Business Online & Off".This complete summary of the ideas from Jim Cockrum's book "Free Marketing" shows that the best and most productive marketing strategies in the current business era are, in fact, completely or virtually free. In his book, the author highlights three...
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The must-read summary of Keith McFarland's book: "The Breakthrough Company: How Everyday Companies Become Extraordinary Performers".This complete summary of the ideas from Keith McFarland's book "The Breakthrough Company" shows how only a few companies break through to become truly big - most markets are controlled by three or four big players. In his book, the author investigates the reason behind...
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The must-read summary of Michael E. Gerber's book: "The E-Myth Revisited".This complete summary of the ideas from Michael E. Gerber's book "The E-Myth Revisited" shows that small businesses tend to be too focused on internal issues - therefore neglecting the larger picture - which is detrimental in the long term. This useful summary explains how you can make your business...
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The must-read summary of Michael Masterson's book “Ready, Fire, Aim: Zero to $100 Million in No Time Flat”. This complete summary of the ideas from the book "Ready, Fire, Aim" explains the four stages of a business' lifecycle and exposes each stage's unique problems, challenges and opportunities. This useful summary provides you with the necessary knowledge to appreciate the stage...
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The must-read summary of Michael Michalowicz's book: "Profit First: A Simple System to Transform Any Business from a Cash Eating Monster to a Money-Making Machine".This complete summary of the ideas from Michael Michalowicz's book "Profit First" introduces the Profit First Approach. According to Michalowicz, this approach means prioritising profit, instead of leaving it as an afterthought. By following this approach,...
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