The must-read summary of Mark Hughes' book "Buzzmarketing: Get People to Talk About Your Stuff". This complete summary of the ideas from Mark Hughes' book "Buzzmarketing" explains that there’s just so much background noise and clutter now that traditional advertising isn’t as effective as it once was. In 2004 alone, American companies spent over $235 billion on marketing – more...
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The must-read summary of Michael Cunningham's book: "B2B: How To Build a Profitable E-Commerce Strategy". This complete summary of the ideas from Michael Cunningham's book "B2B" shows that there are huge advantages in B2B e-commerce that have come about thanks to the dynamic marketplace at our fingertips. The trick is not to hang around. Now is the time to act...
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