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effective communication

  • Complete summary of Bill McGowan's book: "Pitch Perfect: How to Say It Right the First Time, Every Time".This summary of the ideas from Bill McGowan’s book "Pitch Perfect" gives advice on how to make your presentations engaging and influential. According to McGowan, there are Seven Principles of Persuasion that you can use to make your presentations more effective and entertain...
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  • The must-read summary of Chip and Dan Heath's book: "Made to Stick: Why Some Ideas Survive and Others Die"This complete summary of the ideas from Chip and Dan Heath's book "Made to Stick" explains what 'sticky' ideas are: ideas that are highly memorable and exceptionally long-lasting in their impact. In this useful summary, you will find an analysis of some...
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  • The must-read summary of Dan Roam's book: "The Back of the Napkin: Solving Problems and Selling Ideas with Pictures".This complete summary of the ideas from Dan Roam's book "The Back of the Napkin" shows that visual thinking is a whole new way of looking at and discussing business. It is harnessing and applying our innate ability to use our eyes...
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  • Brief

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    The must-read summary of Joseph McCormack's book: "Brief: Make a Bigger Impact by Saying Less".This complete summary of the ideas from Joseph McCormack's book "Brief" teaches you how to get straight to the point by being concise, clear and brief. According to McCormack, being brief has become a crucial quality in society today. If being brief can and must be...
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