The must-read summary of Lisa Gansky's book: "The Mesh: Why the Future of Business Is Sharing". This complete summary of the ideas from Lisa Gansky's book "The Mesh" shows how mesh companies harness a fundamentally different business model than traditional businesses – they provide customers the temporary use of the goods and services they need at the exact moment they...
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The must-read summary of Marc Ostrofsky's book: "Get Rich Click: The Ultimate Guide to Making Money on the Internet".This complete summary of the ideas from Marc Ostrofsky's book "Get Rich Click" explains that the internet is the most powerful business tool in history because it levels the playing field. In other words, anyone with an idea and the willingness to...
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The must-read summary of Mary Modahl's book: "Now or Never: How Companies Must Change Today to Win the Battle for Internet Consumers".This complete summary of the ideas from Mary Modahl's book "Now or Never" shows that the battle for internet consumers is still underway. It can still be won by either traditional companies or internet start-ups. However, in her book...
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The must-read summary of Mitch Joel's book: "Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends On It.".This summary of the ideas from Mitch Joel's book "Ctrl Alt Delete" highlights that every industry will sooner rather than later be forced to make the transition into the fully-digital future of business. This summary highlights that the need to...
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The must-read summary of Pat O'Bryan's book: "Your Portable Empire: How to Make Money Anywhere While Doing What You Love".This complete summary of the ideas from Pat O'Bryan's book "Your Portable Empire" shows how the internet now makes it feasible and practical for you to build and run your own “portable empire” – an online business which can be run...
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The must-read summary of Patricia B. Seybold's book: Customers.com: How to Create a Profitable Business Strategy for the Internet and Beyond".This complete summary of the ideas from Patricia B. Seybold's book "Customers.com" shows how your existing customers are the key to developing and implementing a successful e-commerce strategy. In her book, Patricia B. Seybold explains how you can position yourself...
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The must-read summary of Peter Keen and Mark McDonald's book: "The E-process Edge: Creating Customer Value and Business Wealth in the Internet Era".This complete summary of the ideas from Peter Keen and Mark McDonald's book "The E-process Edge" shows how in order to succeed, an internet business must address three crucial issues: how to establish a good enough relationship for...
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The must-read summary of Robert Spector's book: "Amazon.com. Get Big Fast: Inside the Revolutionary Business Model That Changed the World".This complete summary of the ideas from Robert Spector's book "Amazon.com. Get Big Fast" points to the fact that not many of us would have thought, twenty years ago, that we would be buying books from a computer, let alone reading...
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The must-read summary of Roger Blackwell and Kristina Stephan's book: "Customers Rule!: Why the e-Commerce Honeymoon is Over and Where Winning Businesses Go From Here.This complete summary of the ideas from Roger Blackwell and Kristina Stephan's book "Customers Rule!" shows how the initial assumption that e-commerce would completely replace traditional business has come to an end - it is now...
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The must-read summary of Ron Zemke and Tom Connellan's book: "E-Service: 24 Ways to Keep Your Customers - When the Competition is Just a Click Away".This complete summary of the ideas from Ron Zemke and Tom Connellan's book "E-Service" shows how the key to success doesn't lie in attracting visitors, but in creating highly satisfied customers who will do business...
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The must-read summary of Russell Brunson's book: "DotCom Secrets: The Underground Playbook for Growing Your Company Online".This complete summary of the ideas from Russell Brunson's book "DotCom Secrets" shows the importance of building a good sales funnel for your online business. This is what will drive traffic to your website and then push them through to make a purchase. The...
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The must-read summary of Scott Fox’s book: “Internet Riches: The Simple Money-Making Secrets of Online Millionaires”. This complete summary of the ideas in Scott Fox’s book “Internet Riches” shows that at least 58% of all employees dream of starting their own business but hesitate because of ‘insufficient financial resources’. In his book, Scott Fox explains that an internet business can...
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The must-read summary of Stan Liebowitz's book: "Re-Thinking the Network Economy: The True Forces that Drive the Digital Marketplace".This complete summary of the ideas from Stan Liebowitz's book "Re-Thinking the Network Economy" shows that the euphoria which suggested the Internet was going to rewrite every law of economics and create a “New Economy” has now been largely superseded by a...
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The must-read summary of Tom Murphy's book: "Web Rules: How the Internet Is Changing the Way Consumers Make Choices".This complete summary of the ideas from Tom Murphy's book "Web Rules" shows that the internet is changing the dynamics of the marketplace by placing the consumer firmly back in the driving seat. In recent times, big businesses and well-funded corporations have...
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The must-read summary of V. A. Shiva's book: "The Internet Publicity Guide: How to Maximize Your Marketing and Promotion in Cyberspace".This complete summary of the ideas from V. A. Shiva's book "The Internet Publicity Guide" shows how the internet has become a part of the communications revolution, offering individual consumers the ability to have personalised multimedia communications with other people...
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The must-read summary of Walid Mougayar's book: "Opening Digital Markets: Battle Plans and Business Strategies for Internet Commerce".This complete summary of Walid Mougayar's book "Opening Digital Markets" shows that the development of Internet-based commerce is still in its early days. The implications of this development are significant for everyone, but particularly for business managers who are charged with the responsibility...
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