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differentiation

  • The must-read summary of C. Richard Weylman's book: "The Power of Why: Breaking Out in a Competitive Marketplace".This complete summary of the ideas from C. Richard Weylman's book "The Power of Why" shows that the conventional approach to selling was developing a Unique Selling Proposition. In this book, the author suggests that a better idea would be to develop a...
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  • The must-read summary of Chris Zook and James Allen's book: "Profit from the Core: Growth Strategy in an Era of Turbulence".This complete summary of the ideas from Chris Zook and James Allen's book "Profit from the Core" reveals the results of a study that was carried out to answer the question: “How do you grow a business profitably in a...
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  • The must-read summary of Jack Daly's book: "Hyper Sales Growth: Street-Proven Systems and Processes. How to Grow Quickly and Profitably".This complete summary of the ideas from Jack Daly's book "Hyper Sales Growth” shows you how to maximise your sales. According to Daly, there are three factors that contribute to sales growth:1. Vision: Paint a picture of your company’s direction and...
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  • The must-read summary of Jon Spoelstra's book: "Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts".This complete summary of the ideas from Jon Spoelstra's book "Marketing Outrageously" shows how the most fun and refreshing marketing campaigns - which therefore make the most money - are those that are outrageous. In his book, the author presents his research into outrageous...
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  • The must-read summary of Patrick Barwise and Sean Meehan's book: "Simply Better: Winning and Keeping Customers by Delivering What Matters Most".This complete summary of the ideas from Patrick Barwise and Sean Meehan's book "Simply Better" highlights how the benefits of differentiation have been overstated. Instead of wanting something unique or even a cutting edge product, most customers simply want a...
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  • The must-read summary of Ram Charan's book: "Profitable Growth Is Everyone's Business: 10 Tools You Can Use Monday Morning".This complete summary of the ideas from Ram Charan's book "Profitable Growth Is Everyone's Business" argues that, while breakthrough technologies and new business models get all the good press, often the combined effect of a number of smaller growth initiatives can be...
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  • The must-read summary of Terry Bacon and David Pugh's book: "Winning Behavior: What the Smartest, Most Successful Companies Do Differently".This complete summary of the ideas from Terry Bacon and David Pugh's book "Winning Behavior" shows that winning companies treat their customers better than anyone else. In this way, they earn what can be termed as “behavioural differentiation”. In their book,...
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  • The must-read summary of Todd Bermont's book: "10 Insider Secrets to Job Hunting Success: Everything You Need to Get the Job You Want in 24 Hours - or Less!".This complete summary of the ideas from Todd Bermont’s book “10 Insider Secrets to Job Hunting Success” identifies the 10 secrets to securing your dream job. Nowadays, employers spend an average of...
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  • The must-read summary of William C. Taylor's book: "Practically Radical: Not-So-Crazy Ways to Transform Your Company, Shake Up Your Industry, and Challenge Yourself".This complete summary of the ideas from William C. Taylor's book "Practically Radical" shows that today's markets are distinguished by disruption, hyper-competition and constant ongoing change. With that in mind, there’s little point trying to be marginally better...
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