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customer value

  • The must-read summary of Curtis Carlson and William Wilmot's book: "Innovation: The Five Disciplines for Creating What Customers Want". This complete summary of the ideas from Curtis Carlson and William Wilmot's book "Innovation" shows that the starting point for innovation is not a new idea, but the answer to three fundamental questions on your customer and what you are offering....
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  • The must-read summary of Jay Baer's book: "Youtility: Why Smart Marketing Is About Help Not Hype".This complete summary of the ideas from Jay Baer's book "Youtility" explains that for a business or a company to stand out in today’s information overloaded marketplace, there are only two ways to pull that off: be amazing or be useful. This summary highlights that...
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  • The must-read summary of Keith Eades and Robert Kear's book: "The Solution-Centric Organization: Transform Your Revenue Engine to Market and Sell High Value Solutions".This complete summary of Keith Eades and Robert Kear's book "The Solution-Centric Organization" shows that, as globalisation proceeds, more and more companies are trying to differentiate themselves by offering “solutions” – loose bundles of products and services...
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