The must-read summary of A. G. Lafley and Ram Charan's book: "The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation".This complete summary of the ideas from A. G. Lafley and Ram Charan's book "The Game-Changer" shows how every good business owner understands that innovation is the driver to future success. However, not all manage to incorporate innovation...
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The must-read summary of Adrian Slywotzky and David Morrison's book: "The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits".This complete summary of the ideas from Adrian Slywotzky and David Morrison's book "The Profit Zone" shows how it is generally acknowledged that the company with the largest share of the market will ultimately generate the greatest profits....
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The must-read summary of Philip Kotler, Hermawan Kartajaya and Iwan Setiawan's book: "Marketing 3.0: From Products to Customers to the Human Spirit".This complete summary of the ideas from Philip Kotler, Hermawan Kartajaya and Iwan Setiawan's book "Marketing 3.0" charts the movements of marketing strategies and suggests how businesses should market themselves today. In their book, the authors explain the evolution...
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