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creativity & innovation

  • Leap

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    The must-read summary of Bob Schmetterer's book: "Leap: A Revolution in Creative Business Strategy".This complete summary of the ideas from Bob Schmetterer's book "Leap" explains the author's compelling revolutionary idea: instead of hiring an ad agency for your product, use the agency at the beginning of the process to develop a big Creative Business Idea (CBI) around which the company's...
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  • The must-read summary of Ed Catmull and Amy Wallace's book: "Creativity, Inc.: Overcoming the Unseen Forces that Stand in the Way of True Inspiration".This complete summary of the ideas from Ed Catmull and Amy Wallace's book: "Creativity, Inc." explains how to create a work environment in which employees work together effectively and never lose their creativity. A great culture is...
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  • The must-read summary of Josh Linkner's book: "Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity".This complete summary of the ideas from Josh Linkner's book "Disciplined Dreaming" shows that most companies already have systems in place that dictate almost everything that needs to be done. In his book, the author explains that this can only give businesses limited success and...
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  • The must-read summary of Kaihan Krippendorff's book: "Outthink the Competition: How a New Generation of Strategist Sees Options Other Ignore".This complete summary of the ideas from Kaihan Krippendorff's book "Outthink the Competition" shows that the best way to win in any game of strategy is to be so unconventional that you disorient your competition. The author explains that doing this...
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  • The must-read summary of Marsh Fisher's book: "The Ideafisher: How to Land the Big Idea - and Other Secrets of Creativity in Business".This complete summary of the ideas from Marsh Fisher's book "The Ideafisher" shows that creativity in business is the ability to come up with new and different ideas. Companies which develop new and original ideas will move forward,...
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  • The must-read summary of Robert Sutton's book: "Weird Ideas that Work: 11 1/2 Practices for Promoting, Managing and Sustaining Innovation".This summary of the ideas from Robert Sutton's book "Weird Ideas that Work" shows that almost all highly creative companies do weird things and refuse to do the same as everyone else. By doing this, creative companies consistently develop new ways...
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  • The must-read summary of Seth Godin's book: "The Icarus Deception: How High Will You Fly?".This complete summary of the ideas from Seth Godin's book "The Icarus Deception" explains that when you settle for small dreams, you are robbing the world of what you could have created if you'd tried. In his book, the author highlights that to get ahead today...
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