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consumer choices

  • The must-read summary of Kevin Maney's book: "Trade-Off: Why Some Things Catch On, and Others Don't".This complete summary of the ideas from Kevin Maney's book "Trade-Off" shows that all of us as consumers are constantly making a choice between products which offer high fidelity and those which offer superior convenience. In his book, the author explains that it is this...
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  • The must-read summary of Lisa Gansky's book: "The Mesh: Why the Future of Business Is Sharing". This complete summary of the ideas from Lisa Gansky's book "The Mesh" shows how mesh companies harness a fundamentally different business model than traditional businesses – they provide customers the temporary use of the goods and services they need at the exact moment they...
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