The must-read summary of Jim Stengel's book: "Grow: How Ideals Power Growth at the World's Greatest Companies".This complete summary of the ideas from Jim Stengel's book "Grow" shows how high growth companies aren't just interested in money - they're trying to change the world. In his book, the author explains that the best way to grow is not to pursue...
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The must-read summary of Jody Gittell's book: "The Southwest Airlines Way: Using the Power of Relationships to Achieve High Performance".This complete summary of the ideas from Jody Gittell's book "The Southwest Airlines Way" tells the standout success story of the US airline industry. In her book, the author describes the accomplishments of Southwest Airlines and explains how most attempts to...
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The must-read summary of Joe Calloway's book: "Be the Best at What Matters Most: The Only Strategy You Will Ever Need".This complete summary of the ideas from Joe Calloway's book "Be the Best at What Matters Most" shows that you can consistently deliver what customers value the most if your business wins on the basics. Therefore, to develop a successful...
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The must-read summary of Joe Calloway's book: "Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison".This complete summary of the ideas from Joe Calloway's book "Becoming a Category of One" shows that instead of aspiring to lead your product category, you should create a new category and be the only one in it. That’s the goal...
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The must-read summary of Joe Pulizzi's book: "Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win Customers by Marketing Less".This complete summary of the ideas from Joe Pulizzi’s book: "Epic Content Marketing" tells you how to use epic content marketing to gain loyal customers. Your goal should be to help your customers and consistently...
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The must-read summary of John Eliot's book: "Overachievement: The New Model for Exceptional Performance".This complete summary of the ideas from John Eliot's book "Overachievement" shows that overachievers think differently from the average person. In his book, the author compares the overachiever’s mindset with that suggested by the traditional quick-fix motivational speakers and self-help speakers. According to Eliot, to join the...
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The must-read summary of John Hagel III and Marc Singer's book: "Net Worth: Shaping Markets When Customers Make the Rules".This complete summary of the ideas from John Hagel III and Marc Singer's book "Net Worth" shows that, until now, big businesses have held the upper hand in the gathering of information about consumers. These companies have, in turn, generated sizable...
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The must-read summary of John Nesheim's book: "The Power of Unfair Advantage: How to Create It, Build It, and Use It to Maximum Effect".This complete summary of the ideas from John Nesheim's book "The Power of Unfair Advantage" shows that when a company has an unfair advantage in business, it is no longer required to compete against everyone else on...
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The must-read summary of Jon Spoelstra's book: "Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts".This complete summary of the ideas from Jon Spoelstra's book "Marketing Outrageously" shows how the most fun and refreshing marketing campaigns - which therefore make the most money - are those that are outrageous. In his book, the author presents his research into outrageous...
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The must-read summary of Jonathan Low and Pam Kalafut's book: "Invisible Advantage: How Intangibles Are Driving Business Performance".This complete summary of the ideas from Jonathan Low and Pam Kalafut's book "Invisible Advantage" explains how every business has intangible assets, such as customer loyalty or brand equity, which do not appear on financial statements but add significant value to your company....
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The must-read summary of Josh Linkner's book: "Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity".This complete summary of the ideas from Josh Linkner's book "Disciplined Dreaming" shows that most companies already have systems in place that dictate almost everything that needs to be done. In his book, the author explains that this can only give businesses limited success and...
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The must-read summary of Kenichi Ohmae's book: "The Invisible Continent: Four Strategic Imperatives of the New Economy".This complete summary of the ideas from Jenichi Ohmae's book "The Invisible Continent" shows that the discovery of a new continent has always created substantial opportunities to create wealth. According to Ohmae, the same opportunities are arising today, not because of the discovery of...
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The must-read summary of Laurence Haughton's book: "It's Not What You Say...It's What You Do: How Following Through at Every Level Can Make or Break Your Company".This complete summary of the ideas from Laurence Haughton's book "It's Not What You Say...It's What You Do" looks at the credibility gap between what companies say and what they do, and explains the...
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The must-read summary of Lowell Bryan and Claudia Joyce's book "Mobilizing Minds: Creating Wealth from Talent in the 21st Century Organization".This complete summary of the ideas from Lowell Bryan and Claudia Joyce's book "Mobilizing Minds" shows that a company's existing workforce is the key to its growth - not its technology, systems or any other assets. In their book, the...
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The must-read summary of Mark Stevens' book: "Your Marketing Sucks".This complete summary of the ideas from Mark Stevens' book "Your Marketing Sucks" shows how marketers need to be aware of how many sales are being generated by their marketing campaigns. In his book, the author tackles the eight common myths of marketing and reveals the truth behind what makes marketing...
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The must-read summary of Marsh Fisher's book: "The Ideafisher: How to Land the Big Idea - and Other Secrets of Creativity in Business".This complete summary of the ideas from Marsh Fisher's book "The Ideafisher" shows that creativity in business is the ability to come up with new and different ideas. Companies which develop new and original ideas will move forward,...
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